The industry’s biggest operational risk isn’t member churn — it’s workforce instability.
Freemotion provides the equipment and plan to help operators create an inviting strength training experience
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
For most fitness operators, collections is the least appealing part of the business.
Capital is moving steadily into fitness, wellness and health as the category continues to mature into a defined, investable market. For operators and founders within the industry, this growth is well understood. Less visible is the volume of early-stage investment activity now shaping where capital is being allocated.
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
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