As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
Data from 125,000 Orangetheory and Anytime Fitness challenge participants reveals the power of accountability, plus other surprising findings.
Anytime Fitness will open its first Saudi Arabia location in spring 2026, the latest move in an aggressive Middle East growth push.
Anytime Fitness is cementing its Middle East growth push with the grand opening of its first club in Dubai.
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
Named president of Orangetheory Fitness in January, Lauren Cody discusses her plans for growing OTF both domestically and abroad.
Purpose Brands will pursue aggressive expansion in Europe for Anytime Fitness and Orangetheory, its executives say.
Purpose Brands board co-chairs Dave Long and Chuck Runyon are calling on fitness industry stakeholders to embrace advocacy efforts.
Orangetheory Fitness has appointed Lauren Cody as its new brand president as it embarks on a new chapter under Purpose Brands.
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