How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym's company-owned locations
NASM-certified personal trainers will receive a first-round interview for open roles across Crunch's corporate and franchise gyms — the latest such move by gym operators looking to ramp up their PT hiring
Speaking with top certification organizations and personal training tech providers, ATN surveys how personal training is evolving at the midpoint of 2026
The journey toward personal trainer certification can take many different paths.
Through a new partnership, NASM-CPTs will now land a guaranteed interview for potential employment in Life Time’s Dynamic Personal Training program
As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
NASM data shows personal trainers are expanding beyond exercise programming as client demand for longevity and GLP-1 guidance reshapes the profession.
New data from the National Academy of Sports Medicine (NASM) is revealing a shift that runs counter to much of the current conversation around artificial intelligence in fitness.
NASM has launched a peer-reviewed journal built for personal trainers, part of a much bigger shift happening across fitness and wellness
NASM's new survey of 500 fitness pros shows GLP-1 drugs like Ozempic are reshaping the industry and the role of personal trainers.
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