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Tech

VR Fitness Is Exercise Without Effort, According To Science

Last night I flew on a winged horse in a magical land, piloted a helicopter through a peril-filled river canyon, rode a horse in an old West stampede, and blasted tanks in a desert landscape. Oh, and I burned a few hundred calories too, all from a stationary bike in my bedroom.

Staff Editor • Jul 07 2020
Fitness

Running Footwear Regains its Stride and Experiences Five Consecutive Weeks of Year-over-Year Sales Growth

The U.S. performance running market has turned a corner during the COVID-19 pandemic. Dollar sales rebounded in mid-May and in the week ending June 20 grew by 30% compared to last year – the highest sales gain in any given week since the start of 2020, according to The NPD Group. For the last five...

Staff Editor • Jul 06 2020
Fitness

How Coronavirus and Millennials Killed the Non-Digital Gym

Demand for fitness isn’t going anywhere but up. In fact, the $30 billion fitness industry has been growing 3 – 4% annually for the last 10 years. How it is  delivered, however, is changing before our eyes. The often quoted expression “Never let a good crisis go to waste” speaks perfectly to the opportunity in the industry...

Staff Editor • Jul 04 2020
Finance

Google’s Fitbit Takeover Probed by EU Regulators

The EU is questioning whether Google's proposed takeover of Fitbit will harm competition, or give it access to too much personal data.

Staff Editor • Jul 04 2020

Mirror Wanted to Be the Next iPhone. Instead, It’s Selling to Lululemon.

Why would the startup sell for $500 million when sales were booming in the middle of a pandemic?

Staff Editor • Jul 03 2020
Nutrition

Why Consumers’ Appetite for Meal Replacement Drinks is Growing

As time-poor consumers search for the perfect balance between convenience and nutrition, meal replacement drinks are experiencing a revival

Staff Editor • Jul 02 2020
Planet Fitness
Finance

Planet Fitness Charged People Its Yearly Fee Even Though the Gym Was Closed for Months

It's the start of the month which means a lot of things for people paying their own bills. It's payday for some people, and for most people it's the day where all our bills are due. We have to pay rent, car insurance, and for a large amount of people, today meant a surprise Planet...

Staff Editor • Jul 02 2020
Fitness

Title Boxing Prez Finds Courage to Lead

Teaching classes outdoors. Making Title On Demand temporarily free. Adding plexiglass barriers and face shields. These are among the tactics at Title Boxing Club to make it through the pandemic. 

Staff Editor • Jul 02 2020
Wellness

Inside The Millennial Wellness Platform That Has Partnered With Brands Like Nike And ASOS

Through social media, events, talks, podcasts and panels, thy.self is working to make the wellness industry a more welcoming space. In just two years, founder Chloe Pierre has grown thy.self into a community with thousands of members globally. Thy.self has held events in London, New York, Paris and Berlin and partnered with brands such as...

Staff Editor • Jul 02 2020
Fitness

Gyms Will Never Be the Same After Coronavirus

One in four Americans will never be returning to gyms … even once the pandemic is over, according to new research.

Staff Editor • Jul 02 2020
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