Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Silofit seed financing tops $3.5M after initial $1M round was extended to bring in strategic new investor.
Strava will use funds to enhance the athlete experience and ongoing support of its global community.
Echelon Fitness, Spirit Fitness and Body Flex Sports are among the brands that Lowe's, the home improvement behemoth is stocking.
After 1,800 complaints gyms doing business in the state now have to provide an online, phone and mail method of terminating gym memberships.
Global strength and conditioning tech company expands product offering to help all athletes train smarter utilizing a combination of wearable tech, personalized data, and Master Coach programming.
Peloton Adds Beyoncé-Themed Workouts and Music to Its Digital Library. The collaboration also includes gift subscriptions and recruiting efforts at historically black colleges and universities.
Future training company CEO Rishi Mandal told Athletech News they wanted to offer personal trainers without costing $100 an hour or more.
Peloton revenues, usage and subscriptions keep growing, but the company worries it won’t be able to meet customer demand.
In several U.S. cities, FlexIt app allows gym trials costing per minute with no tour, paperwork, or membership.
Is migrating consumer data or integrating systems the best approach to building a cohesive online and onsite fitness experience?
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