Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
11 years after they posted their first workout video on YouTube, Tone It Up founders Karena Dawn and Katrina Scott have built a multi-million-dollar wellness brand with a following of millions of women around the globe.
Echelon Fitness, the innovative connected fitness brand, has completed a $65 million financing led by Goldman Sachs Growth, along with participation from, North Castle Partners.
As the fit tech talent hunt heats up, more companies also might start to conduct searches outside the area near their headquarters.
With the Peloton's purchase of Precor comes 625,000 square feet of manufacturing capacity in Washington and North Carolina.
Emotional fitness startup Coa co-founder Emily Anhalt told Athletech News, 'With this population, there is a lot of pressure to wait...
One industry association is predicting a fourth of clubs won’t survive 2020 and another said 39 percent of independent gyms will be gone
As 2020 comes to a close, AthletechNews spoke to fitness industry executives & complied five trends to monitor across the industry in 2021.
Life Time, an early adopter of Apple technologies like GymKit, announced plans to include Apple Fitness+ in its gym memberships.
With an affordable price, studio-style workouts in popular genres and synchronicity with the tech giant’s universe of programs and products, Apple Fitness+'s subscription service could dominate the market.
The future of the fitness industry may include more hybrid models, where gyms sell memberships that include both in-person & online offerings
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