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Planet Fitness
Fitness

Planet Fitness CMO Recounts Pandemic Pivot

Planet Fitness CMO discusses the “United We Move” home work-ins campaign, which offered free workouts for everyone via Planet Fitness social media.

Staff Editor • Oct 28 2020
COVID-19 vaccination to be required by Equinox and SoulCycle
Finance

Equinox and Its Creditors Are Lawyering Up for a Possible Showdown

Equinox and Its creditors are lawyering up for negotiations that show and reveal major distress bubbling beneath the fitness company.

Nick Keppler • Oct 26 2020
fitness-trainers-own-rights-to-online-training-videos-or-not-Athletech-News-tells
Finance

Do Fitness Trainers Own Rights to Online Training Videos?

As studios and trainers move online, the question of who owns the rights to these online video fitness classes and content are arising.

Nick Keppler • Oct 25 2020
Digital fitness led by data-focused companies
Wellness

Luxury Wellness Brands Are Thriving. But Who Are They Really Helping?

The global wellness industry is booming but the high cost of supplements and fitness equipment has left millions of Americans in its wake.

Staff Editor • Oct 24 2020
Finance

Indoor Cycling Studio Cyc Goes Bankrupt, Adding to Fitness Woes

Indoor cycling studio chain Cyc filed for bankruptcy after Covid-19 temporarily shut down its operations across the U.S.

Staff Editor • Oct 24 2020
Tech

Tonal Announces Smart Flex, a Revolutionary Weight Training Technology

Tonal, announces Smart Flex, a revolutionary way to get stronger using variable resistance made possible by digital weights.

Staff Editor • Oct 24 2020
Fitness

NordicTrack Owner Sues Peloton for Allegedly Stealing Bike Features

The maker of NordicTrack and other in-home fitness brands has sued Peloton for patent infringement

Staff Editor • Oct 23 2020
Wellness

Meditation App Calm Said to Seek Funds at $2.2 Billion Valuation

Calm, maker of a meditation and sleep app, is exploring a new funding round.

Staff Editor • Oct 23 2020
Instagram-trainers-doing-well-during-covid-or-not-Athletech-News-finds-out
Fitness

Instagram Trainers: Are They Doing Well During Covid?

While there are Instagram trainers who are doing quite well for themselves, don’t be fooled into thinking that...

Dana Robinson • Oct 22 2020
Finance

Equinox Landlord Claims Gym Defaulted on Rent; Over $1M Owed

Equinox, the giant gym chain, has not been paying its rent in one of its West Village, Manhattan locations. As reported by Crain’s NY, the landlord, a limited liability company tied to Orb Management, says the gym operator has defaulted in its rent payments since March, making only one partial payment of about $135,000 earlier...

Staff Editor • Oct 22 2020
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