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Tech

AI-Driven Fitness: Making Gyms Obsolete?

Machine learning and artificial intelligence is a major component of modern fitness programs, and not just at the high end. It’s not just machine learning guiding your workouts via the $4,000 Forme Life mirror or artificial intelligence optimizing how hard you spin on your $2,500 Peloton either.

Staff Editor • Aug 06 2020
Finance

EU Regulators Investigating Google’s Plan to Buy Fitbit

European Union regulators have opened an in-depth investigation into U.S. tech giant Google’s plan to buy fitness tracking device maker Fitbit

Staff Editor • Aug 04 2020
Tech

Snap Fitness & Lift Brands Selects Glofox for US and International Fitness Franchise Expansion

Glofox, the gym management software platform, today announced Lift Brands, owner of Snap Fitness and 9Round International Franchise, had selected Glofox as a software partner for its US and international franchise network in over 20 countries.

Staff Editor • Aug 04 2020
Fitness

Gyms Will Need to Triple Distance for Exercising Indoors

Washington Gov. Jay Inslee released updated guidance Monday for gyms and fitness facilities that nearly triples the minimum distance required for patrons exercising indoors, except for those practicing certain team sports.

Staff Editor • Aug 04 2020
Tech

Hyperice Launches Next-Generation HyperSmart Technology to Revolutionize Recovery and Movement

New Ecosystem of Products, Technologies and Content Help Customers Move and Recover Faster, and Live Better

Staff Editor • Aug 04 2020
Fitness

This Is What It’s Like to Open a Fitness Studio During the Pandemic

While existing gyms and fitness studios around the Boston area reconfigured their business models and existing protocols to meet the demands of the COVID pandemic, AXL—a new spin studio in East Boston—was facing a whole other dilemma. In other words: What do you do when your opening day was supposed to be two weeks after...

Staff Editor • Aug 04 2020
Finance

Long Peloton (Still), The Fitness Disruptor

I believe the stars have aligned for Peloton (PTON) and the company could eventually be worth over $70B+ in a blue sky scenario. Check out their hype video here.

Staff Editor • Aug 04 2020
Finance

Therabody Announces Settlement Of Patent Infringement Lawsuits Against HyperIce And AchedAway

Therabody also announces ongoing litigation in additional cases for trade dress and patent infringement

Staff Editor • Aug 04 2020
Finance

Majority of Members Make Good on Plans to Return to Clubs

Early screening data showed that a large number of members were eager to get back into their health and fitness clubs. Those numbers continue to hold true in the latest reopening data.

Staff Editor • Aug 01 2020
Finance

When The Pandemic Threatened His Business, This Fitness Pro Got Creative. Now He’s In Growth Mode.

When Dan Mezheritzky started his personal training business, Fitness on the Go, he didn’t have to worry about challenges like a global pandemic that would shut down many gyms. 

Staff Editor • Aug 01 2020
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