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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

mara-sharapova-invests-in-tonal-news
Fitness

Maria Sharapova Puts Money, Brains Towards Tonal

Maria Sharapova joins fellow celebrity athlete investors Michelle Wie, Serena Williams and Stephen Curry, among others, as a Tonal investor.

Candace Cordelia Smith • Sep 18 2021
horror movie heart rate study news
Tech

Fitbit to Help Conduct Horror Movie Heart Rate Study

Fitbit said they were happy to be selected for FinanceBuzz's horror movie heart rate study, telling Athletech News, "...we’re looking forward

Courtney Rehfeldt • Sep 16 2021
biking-and-running-post-pandemic-news
Fitness

Will Biking and Running Endure in Post-Pandemic World?

With gyms and now Peloton taking a dip, where does that leave other more traditional fitness modalities, such as biking and running? 

Courtney Rehfeldt • Sep 16 2021
On Running Roger Federer
Finance

On Running IPO: Shares Value Shoemaker at $11.35B

Swiss shoe and sports apparel company On Running is backed by tennis player Roger Federer, who reportedly invested $54 million into the firm.

Courtney Rehfeldt • Sep 15 2021
t-mobile-smart-apparel-wearable-tech-news
Tech

T-Mobile Sets Sights on Smart Apparel, Wearable Tech

T-Mobile is joining forces with six startups to transform 5G into a leader in wellness industry with smart apparel & wearable tech.

Courtney Rehfeldt • Sep 14 2021
first-sleep-fitness-company-news
Finance

World’s First Sleep Fitness Company Raises $86M in Series C Funding

As of now, the sleep fitness company has raised over $150 million total, and 2021 is slated to triple 2020's revenue.

Courtney Rehfeldt • Sep 11 2021
Fitness-Expert-Lauren-Eirk-2
Fitness

Lauren Eirk Unveils New Fitness App For Women Over 40

The app by Lauren Eirk features a vast number of exercises, including, but not limited to yoga, strength training, core, pilates & breathwork meditation

Candace Cordelia Smith • Sep 11 2021
clmbr-machine-celebs-news
Fitness

CLMBR Machine: Jay-Z, LeBron James, More Bet On It

With celebs like Jay-Z, LeBron James & Pitbull investing in CLMBR cardio & strength machine, it is expected to reach the top in a short time.

Candace Cordelia Smith • Sep 11 2021
PELOTON-Apparel-LG_SHOT1_KENDALL_0381-1
Fashion

Peloton Cycles To An Apparel Launch

The Peloton Apparel Fall 2021 Collection is available online and in select showroom locations of the fitness equipment company globally.

Courtney Rehfeldt • Sep 10 2021
chinese-fitness-mirror-fiture-news
Tech

Here’s Looking at You…Through Chinese Fitness Mirror

Fiture, a major leader in China, is getting ready to target its fitness mirror device to both individuals & service providers in both Europe & the U.S.

Wendy J. Meyeroff • Sep 07 2021
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