Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

Fashion

CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection

The CorePower Yoga and EleVen by Venus Williams collection launched today and brings to life a custom collection of yoga-ready activewear. 

Elizabeth Ostertag • Nov 01 2023
Fitness

Hydrow Founder on George Clooney Film Deal: ‘It’s a Crazy Dream’

Connected rowing company Hydrow is launching a special workout series inspired by Clooney's new film, "The Boys in the Boat."

Courtney Rehfeldt • Oct 31 2023
Tech

NBA Teams Embrace AI Weightlifting Tech From Perch

Perch uses 3D cameras and machine learning to quantify weight room performance. The Nets, Pistons, Heat and Magic are leveraging the tech.

Elizabeth Ostertag • Oct 31 2023
partnership

Fulcrum Fitness Changes the Game for Personal Trainers – and Franchisees

The Portland, Oregon-based functional fitness concept takes a unique approach to personal training and the business of franchising.

Athletech Studios • Oct 31 2023
exterior of Life Time Penn 1 location in New York City
Finance

Life Time Stock Slides. Could a Push Into Weight Loss Drugs Help?

Life Time shares are down 15% since reporting Q3 results, but a push into GLP-1s could bring investor confidence back.

Courtney Rehfeldt • Oct 31 2023
Fitness

Can BowFlex Turn Things Around With ‘Nearly Silent’ Cardio Machines?

As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.

Courtney Rehfeldt • Oct 30 2023
Wellness

Gwyneth Paltrow’s Goop Launches Budget-Friendly Wellness Brand

Paltrow's high-end luxury brand has introduced Good Clean Goop, a line of low-priced wellness and beauty products.

Courtney Rehfeldt • Oct 30 2023
Fitness

In-Person Fitness Rebounds Post-Pandemic, IHRSA Report Finds

Members continue to return to gyms and studios in the U.S. and abroad, according to the 2023 IHRSA Global Report.

Erin Schmidt • Oct 30 2023
Fitness

Brother-in-Law Team Brings Xponential Fitness to Australia

Matt Gordin and Brendan James are looking to open up to 500 Xponential Fitness studios in Australia across brands including Club Pilates.

Josh Liberatore • Oct 30 2023
Fitness

F45 Touts Brand Power in New Content Series

The "Why I F45" series promises to go beyond scripted testimonials as it highlights real members, trainers and franchise owners.

Courtney Rehfeldt • Oct 27 2023
  • 1
  • …
  • 539
  • 540
  • 541
  • 542
  • 543
  • …
  • 754

From Our Partners


Snap Fitness weights
Fitness

Why Snap Fitness Has Made the Mid-Tier its Home

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Equipment

SportsArt Opens ‘Think Tank’ & Experiential Showroom in Columbus 

member exclusive

Wellness Real Estate Is Booming — It’s Also Evolving

Finance

ABC Fitness Acquires FitMetrics, Expanding AI Push Into Coaching

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News