Hawks Ventures, the new venture capital arm of the Atlanta Hawks, has selected fit tech startup Arena as its first investment partner.
The rise of AI has spurred apprehension among fitness coaches, but these perceived threats can be turned into opportunities.
Fitscope is betting that free-tier users will want to subscribe to the company's paid tier, which includes over 1,000 fitness classes.
Xponential+ Training Bays allow fitness enthusiasts to enjoy boutique fitness workouts wherever they are — at work, home or while staying at a hotel.
Greens powder has several health benefits, but there may be some properties inherent to vegetables that the supplement doesn't replicate.
Balanced Body, a global leader in Pilates equipment and education, is uniquely positioned to capitalize on the modality's rise to prominence.
Flash IV from BodyArmor contains significantly more electrolytes than traditional sports drinks along with essential vitamins and minerals
IV therapy is the latest wellness trend and now, LondonCryo clients can select from a variety of IV drips based on their unique needs.
Pear Health Labs' Aaptiv fitness app now features "SmartCoach," an AI-driven personal trainer that creates personalized, adaptable plans.
Functional fitness brand F45 Training will create workouts designed to prepare its members to compete in Spartan races.
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