Why Drinkware Giant Stanley 1913 Is Doubling Down on Sports
Through partnerships with Lionel Messi, Caitlin Clark and top teams, Stanley is aiming to position hydration as a core part of sports culture.
H&M’s New Activewear Collection Is Inspired by Hot Pilates, Saunas & Cold Plunges
H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.
Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Kinotek Raises $2M for Movement Analytics Platform Used by MLB Team, Top Gyms
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
MADabolic’s Minimalist Approach to Fitness Is Deliberate by Design
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Mental Health Moves Up the Resolution List for 2026, APA Finds
Muscle building and eating better are getting company in 2026, as more Americans say they plan to focus on their […]
Women See the Biggest Stress Relief From Regular Exercise, Gallup Finds
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes
New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]
The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
Apple Tackles Decision Fatigue With New Year’s Fitness Rollout
In new workout programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week.
