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member exclusive

Recovery Is the New Après-Ski at Luxury Winter Resorts

From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.

Courtney Rehfeldt • Feb 09 2026
Wellness

Stakt Sees Success With First-Ever Wellness Pop-Up Event

Stakt translated its community from product to physical space with the debut of Stakt Studio, a two-day wellness pop-up held in New York City.

Elizabeth Ostertag • Feb 09 2026
Pvolve studio
member exclusive

Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations

Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.

Ani Freedman • Feb 09 2026
Wellness

Super Bowl Advertisers Are Playing Offense on Wellness

This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.

Courtney Rehfeldt • Feb 06 2026
Finance

Trubar Sells for $173M Amid Protein Bar Boom

Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.

Courtney Rehfeldt • Feb 06 2026
Amped Fitness' new gym in Mesa, Arizona
Fitness

Amped Fitness Adds Reformer Pilates, Joining a Growing Gym Trend

Another big-box gym operator is getting in on the Pilates wave, as Amped Fitness is introducing a reformer-based modality to its new Columbus, Ohio, gym.

Ani Freedman • Feb 06 2026
AG1 greens powder boxes
member exclusive

ATN Week in Review: What’s Next for the Longevity Movement?

This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.

Josh Liberatore • Feb 06 2026
Bon Charge user
partnership

Bon Charge on Why 10–20 Minutes Beats An Hour in Wellness

In some cases, less is more. That’s true of consistent micro-recovery sessions that are easy, approachable and effective

Athletech Studios • Feb 06 2026
Wellness

Uber Founder, Equinox Chair Back New Longevity-Focused Apartment Startup

Receiving investment from the likes of Travis Kalanick and Harvey Spevak, Sekra blends circadian lighting, curated community and shared wellness values.

Ani Freedman • Feb 05 2026
SculptHouse founder Katherine Mason
Finance

Atlanta-Based SculptHouse Gets Capital To Scale Its Lagree Model Nationwide

SculptHouse has secured an investment from Jamie Weeks' Founders Row to expand its multi-revenue model to major U.S. markets.

Courtney Rehfeldt • Feb 05 2026
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Earnings Roundup: Peloton Rises, Planet Fitness Falls

Finance

Xponential Revenue Falls 21%, Club Pilates Holds the Line as Review Continues

Industry News

Padel Gets Its Own Global Hotel Membership Platform

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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