woman wears an Oura Ring

Oura Takes Next Step Toward Integrating Smart Rings Into Medical Care

Oura’s partnership with Fullscript puts smart ring data directly in clinicians’ hands as the FDA redraws the lines around wearable health tech.

Retro Fitness Bets on Retention With 3-Month Free Trial in January

As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.

Danny Dulkin

The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm

The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.

Energie Fitness Unveils Brand Revamp, New Class & Wellness Offerings

U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.

How Daxko Drives Results as a Member Experience Multiplier

The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many […]

Bo Barber of Ecore International with Athletech News

As Workouts Get Harder, Gym Floors Need to Get Smarter

Bo Barber of Ecore International explains how functional training, and recovery modalities are pushing traditional flooring past its limits—and what […]

Lemme Creatine

Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women

Kourtney Kardashian Barker's Lemme supplements brand will release creatine monohydrate gummies for women – here's when it arrives online.

Gold’s Gym, YoungLA Team Up for New Apparel Collab, Multiyear Partnership

Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.

new inverted food pyramid

ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness

America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.

Hapana founder and CEO Jarron Aizen

Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software

Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.