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The Event Fitness & Wellness Owners and Operators Can't Miss.
Skelcore has tapped Cybex Eagle creator Roy Simonson and Freemotion veteran Hillis Lake to drive strength training equipment innovation.
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew® illustrates how education has become…
Clair's non-invasive wearable continuously tracks key hormones in real time, signaling a broader shift toward women-first health tech in fitness and wellness.
Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.
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