Oura Takes Next Step Toward Integrating Smart Rings Into Medical Care
Oura’s partnership with Fullscript puts smart ring data directly in clinicians’ hands as the FDA redraws the lines around wearable health tech.
Retro Fitness Bets on Retention With 3-Month Free Trial in January
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
Energie Fitness Unveils Brand Revamp, New Class & Wellness Offerings
U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.
How Daxko Drives Results as a Member Experience Multiplier
The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many […]
As Workouts Get Harder, Gym Floors Need to Get Smarter
Bo Barber of Ecore International explains how functional training, and recovery modalities are pushing traditional flooring past its limits—and what […]
Kourtney Kardashian Barker’s Lemme Joins the Creatine Craze with New Gummies for Women
Kourtney Kardashian Barker's Lemme supplements brand will release creatine monohydrate gummies for women – here's when it arrives online.
Gold’s Gym, YoungLA Team Up for New Apparel Collab, Multiyear Partnership
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.
Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.