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The Event Fitness & Wellness Owners and Operators Can't Miss.

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Aviator Nation x Super Bowl 2026 Collab
Fashion

Aviator Nation Gets Into the Super Bowl Game With New Seahawks & Patriots Merch

Retro label Aviator Nation has teamed with the NFL on a Super Bowl LX capsule featuring pieces for Seahawks & Patriots fans – here's when & where to buy.

Danielle Directo-Meston • Feb 04 2026
Fitness

New Data Sheds Light on Failed Fitness Resolutions — and What Could Help

Uscreen’s new survey reveals that lack of time and motivation remain the biggest obstacles, while digital programs show long-term engagement potential.

Ani Freedman • Feb 04 2026
AG1 greens powder boxes
member exclusive

Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About

Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.

Courtney Rehfeldt • Feb 04 2026
Fitness

Noah Neiman’s The Pack Plans To Franchise in US, Internationally

Founded by Neiman and fellow Rumble Boxing co-founder Andy Stenzler in 2025, The Pack is already preparing to scale beyond New York City.

Elizabeth Ostertag • Feb 04 2026
Wellness

For GLP-1 Users, Effort Could Be the Key Factor in Long-Term Health

New data from Noom suggests that people who put more effort into eating healthy and working out see the best results from weight-loss drugs.

Courtney Rehfeldt • Feb 04 2026
Tech

ALTA Technology Group, DXFactor Merge To Form Applied AI Brand ALTA DX

The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.

Ani Freedman • Feb 04 2026
Best Online GLP-1 Services
Wellness

Weight Loss for All: The Best Online Services for Personalized GLP-1 Treatments

Whether you're looking to lose weight, lower your blood sugar or address other health concerns, these are the best GLP-1 treatments online.

Danielle Directo-Meston • Feb 04 2026
Wellsystem HydroWave
partnership

Your Choice, Wellsystem’s Commitment: The HydroWave Pure and Pro

WellSystem offers two equipment editions, building on its heritage in automated massage, each with zero compromise

Athletech Studios • Feb 04 2026
Finance

Midi Health Reaches Unicorn Status in $100M Funding Round

Midi Health surpassed a $1 billion valuation following a $100 million Series D, highlighting increased capital flowing into women’s health.

Courtney Rehfeldt • Feb 03 2026
man doing push ups
Fitness

The Best Fitness & Wellness Gifts for Active Men

Discover the top fitness and wellness gifts for him in 2026, including the best smart gadgets, workout gear and recovery essentials.

Danielle Directo-Meston • Feb 03 2026
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Earnings Roundup: Peloton Rises, Planet Fitness Falls

Finance

Xponential Revenue Falls 21%, Club Pilates Holds the Line as Review Continues

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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