Exterior of a Target store with a bright red facade, large bullseye logo and an order pickup entrance under a blue sky.

Target Is Adding More Wellness Products as Big Retail Shifts Its Focus

Target is expanding its wellness footprint by 30%, it announced. Other retailers, like Walmart and Costco, have made similar moves

pool inside of a luxury hotel

Like Hotels Themselves, Hospitality Pros Can Now Get Certified in Wellness

Amid the rapid rise of wellness tourism, WITT has unveiled the first global wellness accreditation for hospitality professionals.

24 Hour Fitness gym exterior

24 Hour Fitness Sold to Founder Mark Mastrov, PE Firm

Mark Mastrov is returning to 24 Hour Fitness as owner and executive chair after partnering with LongRange Capital to acquire the gym chain he founded.

three women smiling

For All Its Progress, Women’s Health Still Has a Long Way To Go

A survey of over 3,000 women finds widespread misinformation, shame and lack of support around six key aspects of female health.

A hot air balloon floats above Riyadh’s skyline at sunrise, with modern skyscrapers emerging through a warm, hazy sky.

GymNation’s Newest Innovation: A Workout Class Inside a Hot Air Balloon

GymNation has launched the world’s highest gym class, which takes place in a hot air balloon above soaring above Riyadh, Saudi Arabia.

The Carry vest

Weighted Vests Are Being Redesigned for Women—How The Carry Is Shaping a New Era of Fitness

Built with premium materials and adjustable weight, The Carry Vest delivers on what hundreds of women say the industry has overlooked

FDA building in Maryland

FDA To Limit Regulation of Health & Fitness Wearables, Commissioner Says

The FDA said it will limit regulation of wearable devices and software designed to support healthy lifestyles, clarifying its regulatory approach.

Equinox

Equinox Warns Against the Dangers of AI in Provocative Ad Campaign

Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.

Technogym

Personalization Powers Technogym’s Results-driven Programs

From gyms to hotels, the supplier leverages AI to empower users to reach their individual goals and owners and operators […]

Smiling employee holding a tablet with a wellness app open while colleagues chat in a modern office setting.

Wellhub Is Now Using AI To Match Workers With Personalized Wellness Routines

Wellhub is rolling out AI-driven personalization as part of its “Wellness Season” push for employers resetting benefits in 2026.