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Fitness

Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements

Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.

Ani Freedman • Feb 19 2026
Person walking backwards
Wellness

Americans Aren’t Walking Enough, Report Finds

New data shows 63% of Americans walk fewer than 7,000 steps a day, with gaps across age, income levels and gender.

Ani Freedman • Feb 19 2026
WellnessSpace Brands
partnership

How to Deliver Premium Recovery Without the Operational Drag

As recovery becomes table stakes, the real question is how to balance premium experiences with efficient operations. Successful clubs are tapping into self-guided recovery, and…

Athletech Studios • Feb 19 2026
exterior of a Next Health location
Wellness

Lindora Eyes Revamped Franchise Growth Under New Owners Next Health

Next Health bought Lindora from Xponential Fitness. Now it's rebuilding the brand and franchisees are already lining up.

Courtney Rehfeldt • Feb 19 2026
Fashion

Beis’ Newest Multi-Tasking Carryall Collection Will Add A Bright Spot to Your Gym Routine

The Shay Mitchell-founded travel accessories brand has debuted a playful new hue for its bestselling Sport collection of gym-ready carryalls.

Danielle Directo-Meston • Feb 18 2026
woman wears a Fort strength training wearable
Tech

Tesla Engineers Launch Fort, a Screenless Strength Training Wearable

Designed specifically for lifters, the new Fort wearable automatically tracks reps, velocity, range of motion and proximity to failure.

Ani Freedman • Feb 18 2026
Fitness

Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers

Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.

Courtney Rehfeldt • Feb 18 2026
Tony Zaccario
Fitness Business

CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant

Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.

Josh Liberatore • Feb 18 2026
man plays a game while rowing on an Ergatta
Fitness

Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout

Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.

Courtney Rehfeldt • Feb 18 2026
power racks and bumper plates at an EoS Fitness gym
Fitness

EoS Fitness To Open a Luxury Gym in West Hollywood, Replacing Crunch WeHo

EoS Fitness is taking over the former Crunch West Hollywood location, bringing its upscale "Lux" gym concept to the Sunset Strip.

Courtney Rehfeldt • Feb 18 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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