Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.
Barry's now has 100 locations across 19 countries as it accelerates U.S. and international expansion following an investment from Princeton Equity Group.
Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.
Five Iron Golf is challenging what a fitness space can look like, opening a new members-only gym and wellness center in its Rockefeller Center location.
The psychology-based platform’s new Microdose GLP-1Rx Program is affordable and is designed to be easy on your body.
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Hims & Hers is planting its flag in new overseas markets; on U.S. soil, it's navigating a GLP-1s fight against Big Pharma's branded blockbusters.
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Now back under founder Ty Haney, the colorful label has teamed with the members-only warehouse retailer on an exclusive spring line for the whole family.
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