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Wellness

Pvolve Adds Tower 28 Skincare Products to Studios Nationwide

Functional fitness brand Pvolve is rolling out Tower 28’s SOS Skincare line across its 30+ studios, expanding wellness beyond the workout.

Ani Freedman • Feb 20 2026
Alpha Fit club new offerings
partnership

Alpha Fit Club’s New Strength & Cardio Classes Are a Brand Statement

Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs

Athletech Studios • Feb 20 2026
Peloton lifter
member exclusive

Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset

Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.

Courtney Rehfeldt • Feb 19 2026
a personal trainer and a client outside
Fitness

NASM Launches Peer-Reviewed Journal as Fitness Brands Embrace Science

NASM has launched a peer-reviewed journal built for personal trainers, part of a much bigger shift happening across fitness and wellness

Courtney Rehfeldt • Feb 19 2026
Fitness

Life Time Aims To Be ‘Industry’s Clear Leader’ in Reformer Pilates

As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.

Ani Freedman • Feb 19 2026
Finance

Escape Fitness USA Gets Acquired, Plans To Accelerate Expansion

The American arm of equipment maker Escape Fitness has been acquired by Curt and Tammy Tambornino, the sides announced.

Ani Freedman • Feb 19 2026
Fitness

Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements

Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.

Ani Freedman • Feb 19 2026
Person walking backwards
Wellness

Americans Aren’t Walking Enough, Report Finds

New data shows 63% of Americans walk fewer than 7,000 steps a day, with gaps across age, income levels and gender.

Ani Freedman • Feb 19 2026
WellnessSpace Brands
partnership

How to Deliver Premium Recovery Without the Operational Drag

As recovery becomes table stakes, the real question is how to balance premium experiences with efficient operations. Successful clubs are tapping into self-guided recovery, and…

Athletech Studios • Feb 19 2026
exterior of a Next Health location
Wellness

Lindora Eyes Revamped Franchise Growth Under New Owners Next Health

Next Health bought Lindora from Xponential Fitness. Now it's rebuilding the brand and franchisees are already lining up.

Courtney Rehfeldt • Feb 19 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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