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male personal trainer speaks to a female client
Fitness

ISSA To Host Global Virtual Summit Featuring Education, Career Development

The ISSA Global Summit will feature live educational sessions, expert-led pre-conference workshops, and a hiring and career event.

ATN Staff • Feb 18 2026
Fitness

SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection

Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.

Ani Freedman • Feb 18 2026
Human Touch
partnership

Meaningful Experiences Are the New Service Driving ROI

How recovery hardware is redefining member engagement, retention and long-term value inside modern fitness facilities. In today’s crowded fitness market, experience has become the most…

Athletech Studios • Feb 18 2026
exterior shot of a Planet Fitness gym
member exclusive

Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears

Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.

Courtney Rehfeldt • Feb 17 2026
interior of The Maze
Wellness

New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails

The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC's hottest fitness brands and a robust dining experience.

Elizabeth Ostertag • Feb 17 2026
Finance

Ohm Health Gets Investment for Nervous-System Regulation Lamp

Jamie Weeks’ Founders Row has made a strategic investment in Ohm Health, makers of a screen-free nervous system device.

Ani Freedman • Feb 17 2026
Fitness

Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex

Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.

Ani Freedman • Feb 17 2026
Nutrition

THC Drinks Enter the Sports-Performance Category

Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.

Courtney Rehfeldt • Feb 17 2026
Zenoti powered studio
partnership

The AI Playbook for Fitness and Wellness Professionals

Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it

Athletech Studios • Feb 17 2026
woman inside a SweatHouz sauna
Wellness

SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC

Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.

Courtney Rehfeldt • Feb 16 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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