Jarron Aizen for Hapana

Fireside Chat: Hapana’s Jarron Aizen on Global Expansion for Fitness Brands

Hapana founder Jarron Aizen shares his expert analysis on how fitness brands can successfully enter international markets.

How BFT Built a Global Strength Training Power

Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.

F45 Turnaround Fueled by Hospitality, Workout Variety

U.S. Army combat veteran and F45 Training athlete Noah Galloway speaks to ATN about what makes the functional fitness franchise tick.

Longevity Tech: Ezra Raises $21M for Affordable MRI Scans

Ezra aims to make cancer and disease detection quick and affordable at a time when consumers are increasingly invested in their health.

Investors Bank on Mushroom-Infused Wellness Products

The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z.

From Trainer to Owner: How Burn Boot Camp Breeds Franchise Success

Billy Haynes knows what it means to accomplish a complete transformation, having shed 50 pounds and going from lead trainer to multi-unit Burn Boot Camp franchise partner.

BeautyBio Founder on the Power of Science-Backed Skincare

The skincare company founded by Jamie O'Banion is on a mission to create a clean, transparent products that deliver on their promises.

Outdoor Activities Emerge as Key Wellness Trend

Nature, wellness and the rediscovery of play could be defining trends of 2024, according to data from the Mindbody Wellness Index.

GoSaga Forms Advisory Board, Eyes Studio Expansion

In a move meant to fortify growth plans for FitLab, Lymbr and VIO Med Spa, GoSaga has assembled a team of fitness and wellness experts.

Xponential Sells Stride Fitness; Shaun Grove To Depart

Xponential Fitness has returned to a portfolio of ten brands, transitioning Stride, its treadmill-based interval training concept, to a private owner.