LA GOLF Is Revolutionizing Golf Equipment With New Tech

Founded by the former CEO of Marucci Sports, LA GOLF has already collaborated with ambassadors like Dustin Johnson and Bryson Dechambeau.

American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market

At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.

Pilates Is Everywhere From Studios to ‘Saturday Night Live’

Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.

ABC Trainerize, Wrkout Support Personal Trainers in Earning Passive Income

ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals.

Life Fitness Pushes Gamified, Tech-Forward Group Training

Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.

3DLook Launches AI Body-Scanning Tech for Fitness Apps

3DLook has launched FitXpress, the first AI-powered body scanning, health data monitoring and visual progression program for health and wellness businesses.

The HIIT Revolution? Fitness Modality Tapped for Serious Growth

Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.

woman runs on treadmill at gym

Unleash Your Gym’s Potential: How Twin Oaks Software Maximizes Profitability & Community

Twin Oaks Software offers a comprehensive and user-friendly gym management software solution designed to unlock your gym's true potential. 

The 10 Healthiest Cities in the US Based on Overall Wellness

Mindbody and ClassPass released their annual Wellness Index, unveiling the ten healthiest cities in the United States.

Tempo Looks To Lure Gym Members by Covering Cancel Fees

Tempo, the AI-powered, at-home strength training company, is launching a "fitness refund" program to win over dissatisfied gym members.