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Nutrition

Cadence Eyes Growing Hydration Market With Salt-Infused Drink

Cadence offers what it says is the first-ever ready-to-drink mineral salt-based beverage designed for hydration and peak performance.

Collin Helwig • Jul 02 2024
Fitness

Price Is the Leading Cause of Gym Membership Cancellations, Survey Finds

In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym membership.

Courtney Rehfeldt • Jul 02 2024
Wellness

Melbourne Airport Adds Full-Service Gym Amid Wellness Travel Boom

Located just outside the Melbourne Airport, Higher State offers a full gym setup with personal training, group exercise, Pilates and more.

Collin Helwig • Jul 02 2024
Wellness

WHO Sounds Alarm on Global Physical Inactivity Crisis

The World Health Organization (WHO) has new evidence supporting the importance of physical activity, as well as our collective global failure to recognize it. 

Collin Helwig • Jul 01 2024
woman rows during a Hyrox event
Fitness

Hyrox Signs GoodLife Fitness as Title Sponsor for First Canada Race

Hyrox announced GoodLife Fitness, Canada's largest gym brand, as the official title sponsor for Hyrox Toronto 2024 this October.

Elizabeth Ostertag • Jul 01 2024
Nutrition

Protein Bar & Kitchen Eyes Franchise Expansion for ‘Fast Fuel’ Concept

Protein Bar & Kitchen, a health-focused fast-casual restaurant backed by L Catterton, has signed its first multi-unit franchise partner.

Courtney Rehfeldt • Jul 01 2024
Aerial view of gym layout
Fitness

Aktiv Solutions Builds Functional Strength from the Ground Up

Aktiv is positioned foundationally to support the spiking consumer interest in both strength and functional training modalities.

Athletech Studios • Jul 01 2024
Wellness

Ivim at Work Launches as GLP-1 Corporate Wellness Program

Increasing access to GLP-1 weight-loss drugs can be the ticket to employee productivity and retention, the corporate wellness platform

Courtney Rehfeldt • Jul 01 2024
Tech

Oura, Circular Settle Patent Fight With Royalty Fee Deal

Smart ring giant Oura will allow French brand Circular to continue selling its smart ring and app in exchange for royalty payments.

Elizabeth Ostertag • Jun 28 2024
Wellness

SWTHZ Adds Key Players as Contrast Therapy Franchise Eyes 100+ Studios

SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.

Collin Helwig • Jun 28 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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