Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Crunch Canada, the country's master franchise, has secured a new investment from Trive Capital and 808 Capital Partners to fuel growth.
ClubReady's platform supports holistic wellness brands like Stretch Zone, enabling seamless scaling without sacrificing customer experience
The global fitness equipment market is on a trajectory of significant growth, according to a new report from ResearchAndMarkets.com.
Boston-based wearable tech company Whoop has added the ability for its users to track psychedelic use, leaving some divided.
Tonal releases a new campaign just in time for the holiday season, setting out to contrast outdated workout routines
Katalyst, makers of an EMS Suit providing a full-body workout in minutes, has unveiled the Gen4 suit, with durability and fit improvements.
The co-founder of telemedicine platform AgelessRx, Isman believes we’re not far off from a world where people live well past 100.
Just in time for the holidays, Hydrow has launched a membership-free rower that it hopes will attract the rowing curious.
Pause Studio has set the wheels in motion for a national franchise expansion with 34 locations set to open in 2025.
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