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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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YogaSix participates in Veteran's Gratitude Week
Fitness

Select YogaSix Studios Participate in Veterans Gratitude Week

Select YogaSix studios are supporting Veterans Gratitude Week, offering donation-based yoga classes in partnership with Veterans Yoga Project.

Courtney Rehfeldt • Nov 08 2024
women doing group exercise
Fitness

New Xponential Fitness CEO Is Bullish on International Growth

Xponential Fitness, the top boutique fitness and wellness franchisor, is going all in on international growth under new CEO Mark King.

Courtney Rehfeldt • Nov 08 2024
Calley Means and other panelists speak at the Eudemonia conference
Fitness

Truemed’s Calley Means: Fitness Industry Has ‘Generational’ Health Opportunity

Truemed co-founder Calley Means believes fitness brands can position themselves as key players in the national healthcare debate.

Josh Liberatore • Nov 08 2024
ROOK API
Tech

ROOK’s Wearable API Enables Fitness to Show Tangible Results Tying Healthcare in with Insurance

ROOK is helping to connect insurance, healthcare, and fitness with its singular and advanced API integration

Athletech Studios • Nov 08 2024
The interior of a GymNation in Dubai
Fitness

GymNation Investing $1.5M in Pilates, Focuses on Middle East

GymNation opened six gyms in Saudi Arabia this year -- an area that the fitness chain says holds great potential, particularly among women.

Courtney Rehfeldt • Nov 07 2024
best resistance bands
Fitness

Best Resistance Bands for Full-Body Workouts at Home, According to Reviews

Discover the best resistance bands for a home workout based on top reviews. Find bands or full-body exercises to help you stay fit from home.

ATN Staff • Nov 07 2024
Jennifer Aniston poses in a Pvolve ad
Fitness

Jennifer Aniston’s Favorite Workout Brand Expands to Kentucky

Pvolve, fueled in part by Jennifer Aniston's ringing endorsement, is opening its first studio in Kentucky as the brand continues to grow.

Courtney Rehfeldt • Nov 07 2024
Hot man in sauna
Wellness

Preventive Care Meets Hospitality at Perspire Sauna Studio

Perspire Sauna aims to optimize health and wellness with a spa-like experience, 57 locations and another 35 coming soon

Athletech Studios • Nov 07 2024
two people about to head into a Planet Fitness
Finance

Couch Potatoes to Gym Buffs: Planet Fitness Has a New Strategy

Planet Fitness had another solid Q3 and has described a new strategy to appeal to dedicated fitness consumers and former members.

Courtney Rehfeldt • Nov 07 2024
f45 studio with infrared sauna, cold plunge tub and Hyperice chair
Fitness

F45 Adds Cold Plunge, Infrared Sauna in Recovery Play

F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.

Josh Liberatore • Nov 07 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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