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Fitness

Xponential Fitness Lands $25M in New Term Loans

Boutique fitness and wellness franchisor Xponential Fitness has entered into a seventh amendment to its existing financing agreement.

Courtney Rehfeldt • Sep 03 2024
Pilates reformers
Industry News

Fitness On Demand Partners with BodyBase to Expand Reformer Fitness Offerings

Fitness On Demand has announced a new partnership with BodyBase, a company specializing in reformer fitness machines.

Joy Keller • Sep 03 2024
Two professional black women sitting at a table
Industry News

ISSA Offers Job Guarantee for Wellness Coach Graduates

In the world of wellness coaching, The International Sports Sciences Association (ISSA) has introduced a job guarantee for graduates.

Magdalena Becker • Sep 03 2024
collage of perks for members
Fashion

Lululemon Leans into Member Perks

Athleisure giant Lululemon is bolstering its complimentary membership program with special members–only perks.

Courtney Rehfeldt • Sep 03 2024
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Industry News

Amazfit Named Official Wearable Partner & Timekeeper of Hyrox

Hyrox, the competitive fitness racing company, has announced a two-year partnership with Zepp Health Corporation.

Elizabeth Ostertag • Sep 03 2024
woman wears a black Pilates outfit
Reviews

The Best Pilates Gear For Powering Through Your Next Reformer Class

Our Pilates-obsessed editors have tested out the top activewear & fitness brands at all price points, including Lululemon, Alo, Beyond Yoga, Amazon & more.

Taylor Jean Stephan • Sep 03 2024
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Finance

Outside Inc. Acquires MapMyFitness to Scale Platform

Outside Inc. has acquired MapMyFitness in a major push to scale its digital platform, making it the largest advertising network ...

Courtney Rehfeldt • Sep 03 2024
Tech

Youll Lets Gyms Monetize Community Beyond the Four Walls

Youll empowers fitness brands to monetize content and build community with their own custom-branded app.

Athletech Studios • Aug 31 2024
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Fitness Business

MADabolic Appoints Kristi Wass to Executive Team as VP of Marketing

With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand

Magdalena Becker • Aug 30 2024
Woman working out in gym, jumping rope
Wellness

U by Kotex Introduces the Cramp Clause for Women With Period Pain

It’s never easy to cancel or skip a workout class due to period pain, but U by Kotex is making it easier for women.

Elizabeth Ostertag • Aug 30 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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