CEO Corner: Chuze Fitness, Cory Brightwell Use ‘Hospitality’ To Drive Growth

Chuze has become one of the fastest-growing high-value, low-price (HVLP) gym chains in the U.S., currently operating 59 locations.

Product of the Week: Kira Stokes’ KSFit App Offers Bang for Your Buck

Kira Stokes’ KSFit app is beautifully designed and infused with contagious energy, making it a solid choice for many fitness enthusiasts.

Athleta Launches ‘Train’ Line for Intense Workouts

With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric

Aktiv Innovates on Traditional Smith Machine With Free Bar Path

From Aktiv Solutions, the Gym Rax Smith 3D Trainer finds a sweet spot between security and freedom of movement in barbell strength training.

interior of a Rumble Boxing studio

The Best Boxing Fitness Franchises To Open

Athletech News breaks down the best boxing fitness franchises to open, including investment, workout offerings and growth goals.

Alter Launches DNA Fitness System, Smart Mirror

An ecosystem including DNA testing, a wearable and fitness mirror has hit the market to upend at-home health and wellness […]

Odyssey mushroom-infused drink cans

Odyssey Raises $6M for Mushroom-Infused Energy Drinks

Odyssey makes energy drink beverages infused with Lions Mane and Cordyceps mushrooms to enhance cognitive function.

Could a Slow January for Gyms Spell Trouble?

January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.

Celebrity Trainer Don Saladino on the ‘Magical’ Benefits of Halo Hydration

Saladino, who trains celebrities like Ryan Reynolds, believes Halo's electrolyte and caffeine-packed products are changing the hydration game.

Communal Wellness: Bathhouse Brands See Growth in US, Canada

Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.