Bridges Consumer Healthcare Acquires KT Tape
The deal comes as biohackers and wellness seekers are discovering the versatile benefits of kinesiology tape
KT Tape, makers of the popular kinesiology tape used by athletes, personal trainers and fitness consumers, has been acquired by Bridges Consumer Health Care in a move designed to broaden its over-the-counter portfolio.
The terms of the deal were not disclosed.
Beyond its applications in athletics, kinesiology tape has become a versatile product, gaining popularity among biohackers and wellness enthusiasts for several uses, including mouth taping, which proponents say promotes nasal breathing, improved sleep, and strengthens the muscles around the mouth. In the beauty realm, it has also attracted attention from fans who believe the non-invasive and cheaper-than-Botox solution aids in preventing wrinkles and supports facial toning.
“We are excited to join forces with KT Tape to advance our shared goal of delivering innovative over-the-counter healthcare solutions to improve our customers’ everyday health and quality of life,” Bridges Consumer Healthcare CEO John Speranza said. “KT’s innovative solutions enhance Bridges’ already-strong position in pain relief, alongside our current brands in the external pain category, ThermaCare and Absorbine Jr. As we begin executing on our vision for growth, we look forward to exploring partnerships with similar brands that can help us scale further.”
KT Tape CEO Jessica Klodnicki stated that Bridges’ leadership and expertise in several consumer health verticals impressed the kinesiology tape brand.
“Today’s announcement marks an exciting new chapter for KT, positioning us to reach more customers and continue to drive meaningful innovation through the added scale of the Bridges platform,” Klodnicki said. “We are thrilled to have found another collaborative strategic partner that shares a similar vision for the future of our business.”
Last summer, KT Tape added Turf Tape to its product lineup, designed to protect football players from turf burns while also providing pain relief and muscle support.