NBA, NBPA Use Wearables To Study Player Health & Wellness

The NBA and its players' unions are collaborating with GE HealthCare and MedStar Health to study player health during the 2023-24 season.

Inside Orangetheory’s Tech-Forward Approach to Group Fitness

Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.

Zeamo Adds Anytime Fitness to Growing Corporate Wellness Platform

The deal will give employees of Zeamo’s growing corporate client base access to Anytime Fitness memberships at participating U.S. locations.

lineup of Supergut healthy food products

GLP-1 Boosting Foods Could Be New Wave in Weight Loss

Fiber-packed products in the gut health space could offer budget-conscious, semaglutide-wary consumers an injection-free path to weight loss.

As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge

As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.

woman

Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns

Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.

SageHouse Launches proof3, a Remote Longevity Fitness Coaching Platform

Proof3 pairs experienced remote coaches with individuals aged 30 and above, creating personalized fitness and lifestyle plans geared toward longevity.

Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI

Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.

Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play

Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.

people perform renegade rows inside a gym

Dr. B Partners With Xplor, BODi To Expand HSA/FSA Funds in Fitness

Dr. B now has deals with several major fitness brands that allow qualifying Americans to use HSA/FSA funds to pay for memberships and classes.