Burn Boot Camp Aims for Rapid Omni-Channel Expansion Over the Next Decade
The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.
Alphabeats Eyes US Wellness Market With ‘Flow State’ Wearable
Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.
Xponential Hires Former F45 Exec as BFT President
Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.
iFIT Adds C-Suite Execs as AI Coach Launch Nears
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
Fitness Consumers View Tech as Motivational Tool, Peloton Finds
The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.
Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection
Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.
Are Skin Patches the Next Big Wellness Innovation?
With a variety of proclaimed benefits including better ingredient absorption compared to pills, skin patches are an emerging wellness trend.
ROR Drives Real Growth for Fitness Brands
Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.
Investors Bullish on Planet Fitness Despite Controversy
Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.
Infinity, Beyond Fitness, Adds Industry Vets to Franchising Team
Infinity, beyond fitness, has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo.
