Saudi Fund Buys $120M Stake in Technogym
NEOM Investment Fund now holds six percent of Technogym’s share capital as it commits to being a long-term minority investor […]
Alloy Personal Training Embraces Telehealth To Grow Franchise Biz
Through a strategic alliance with Marek Health, Alloy will offer its clients personalized training combined with a suite of telehealth […]
Aviron Embraces ‘Fitness Entertainment’ With Affordable Connected Rower
Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a […]
Body20 Names New CEO, Looks To Triple Footprint
Jay Galluzzo will lead the fast-growing EMS fitness franchise as it projects 100 studios open by the summer of 2024 […]
ISSA at the Forefront: Educating for a Wellness-Driven Future
The future of fitness isn’t just about physical workouts; it’s about creating comprehensive wellness experiences that resonate with consumers’ evolving […]
CEO Corner: Hyrox’s Christian Toetzke on the ‘Marathon of Fitness’
Hyrox is becoming a worldwide fitness phenomenon, as gym-goers test themselves in races requiring endurance and functional strength Christian Toetzke’s […]
The New Normal? Fitness Brands Increasingly Embrace Weight Loss Meds
As consumers flock to GLP-1s, major fitness industry players like Life Time and Xponential are eager to get in on […]
Ladder Lands $12M for Daily Workout App
Ladder’s strength training-focused approach to digital wellness has caught thousands of eyes this year, including 50,000 paid members In accordance […]
Freemotion, Orangetheory Create a Heart Rate Zone Training Classic
A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability […]
BowFlex Risks NYSE Delisting Over Low Market Cap
Can the fitness equipment maker, fresh off a rebrand that doubles down on at-home fitness, turn things around? BowFlex, the […]
