Stakt Aims To Transform Yoga Mat Market With Foldable Design
The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, turning it into a 2nd piece of equipment for various workouts.
Equinox Adds Biomarker Lab Tests in Personalized Health Play
A partnership with Function Health will see Equinox trainers develop specialized programs based on each member's biological profile.
EuropeActive Welcomes New CEO, Elects Board Members
Kai Troll will lead Europe's top non-profit health and fitness organization into its “next great chapter” following strong 2023 results.
Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training
Brands like Solidcore are championing the benefits of HILIT, which combines HIIT's efficiency with a low-impact focus, reducing wear and tear.
Xponential Fitness Loses Pair of Execs, Adds to Lindora Team
Xponential Fitness lost a pair of longtime executives, although it made a key hire for Lindora, its newly acquired metabolic health brand.
F45 Eyes Booming Wellness & Recovery Market To Drive Growth
F45 Training has launched wellness brands like FS8 and Vaura Pilates. It will also embrace recovery as a complement to its core HIIT offerings.
Product of the Week: Is the Future App the Future of Personal Training?
ATN tests and reviews Future, a virtual personal training app with a twist: a real person on the other side of the screen.
Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
Pvolve, HigherDose Partner on Mindfulness Classes
Fitness brand Pvolve has teamed up with at-home wellness tech company HigherDose to offer three new rest and recovery-focused classes.
CEO Corner: How Amy Neary Grew Prime IV Hydration & Wellness
Neary's fast-growing IV therapy franchise opened its 100th location at the end of 2023 and could have up to 750 units by the end of 2027.
