Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.
Dr. B now has deals with several major fitness brands that allow qualifying Americans to use HSA/FSA funds to pay for memberships and classes.
Anthony Geisler, who has served as CEO of Xponential Fitness since he founded the brand in 2017, has been dismissed from his duties, effective immediatley.
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
The Health & Fitness Association’s 2024 Fly-In and Advocacy Summit saw 120 industry leaders urge lawmakers to pass beneficial legislation.
Patrice and Melissa Elnicki are helping expand the Burn Boot Camp empire as franchise partners in Paradise Valley, Arizona.
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.
Hydrow is rowing over to the booming strength training and longevity spaces, acquiring a majority stake in Speede Fitness.
Life Fitness' Symbio line of cardio equipment brings new levels of science and customizability to treadmill, cycling and elliptical workouts.
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