Australian Float Therapy Franchise City Cave Plots US Expansion
After rapidly scaling in Australia, the float therapy/infrared sauna/massage provider is ready to do the same in the States City […]
Product of the Week: Peloton Tread+ Is Premium in Every Way
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Celeb-Backed Absorption Company Aims To Change the Supplement Game
Ian Somerhalder and Nikki Reed are out to disrupt the $177 billion supplement industry with a line of highly bioavailable […]
Tonal Adds Volleyball Strength Training in Sports Push
Tonal’s partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes Smart home gym maker […]
Mark Wahlberg Invests in Boston F45 Studios
The deal, forged in partnership with Club Sports Group, marks Wahlberg’s first ownership stake in an F45 location Mark Wahlberg, […]
YogaSix Opens 200th Studio Amid Global Franchise Growth
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection […]
East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The founders of The Max Challenge and Farrell’s Extreme Bodyshaping have formed an umbrella company to bolster support to franchisees […]
Content-Driven Equipment Is the Future of Fitness, Youll Says
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing […]
Lululemon Enters Men’s Footwear With Big Ambitions
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, the two fit tech companies have joined forces to deliver brands new-look omnichannel experiences A […]
