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Finance

Peloton Partners with Costco for the Holidays

Peloton and Costco have partnered for the holidays to sell the Bike+ to members of the warehouse retailer.

Courtney Rehfeldt • Oct 22 2024
Cristiano Ronaldo and Vadim Fedotov celebrate Ronaldo's investment in Bioniq
Finance

Cristiano Ronaldo Invests in Bioniq, a Supplement Brand Valued at $82M

Cristiano Ronaldo is investing in Bioniq, a brand that uses blood test and health quiz data to create highly personalized supplement blends.

Josh Liberatore • Oct 22 2024
rendering of a STUDIO LFT class entrance at Vasa Fitness
Fitness

Vasa Fitness Adds Boutique Strength Class to HVLP Gym Offerings

Studio LFT will debut as a pilot program at four of Vasa Fitness' Colorado clubs this January before a planned rollout across eight states.

Josh Liberatore • Oct 22 2024
person in gym looking at tv
partnership

The Future of Fitness Marketing: Embracing DOOH

Discover the benefits of Digital Out-Of-Home (DOOH) advertising, from increased visibility and engagement to leveraging real-time data

Athletech Studios • Oct 22 2024
PWHL goalkeeper Kristen Campbell
Nutrition

BioSteel, PWHL Star Kristen Campbell Partner to Promote Clean Hydration, Elite Performance

BioSteel is expanding its commitment to women’s sports by partnering with one of the world's top hockey players.

Shannon Sparks • Oct 22 2024
strong pilates workout class
Fitness

Strong Pilates Enters US with 100 Confirmed Studios

Strong Pilates, a Pilates franchise hailing from Australia, is entering the U.S. with 100 confirmed studios across the country.

Courtney Rehfeldt • Oct 21 2024
oura menopause woman wellness
Wellness

Oura Releases Perimenopause Report

Oura released its first-ever Perimenopause Report to provide insights into how physical changes impact daily functioning.

Elizabeth Ostertag • Oct 21 2024
Trainer Talks

Push Past Plateaus: Inside Tone House’s Fitness Approach

Tone House, a New York-based fitness studio known for its rigorous, sports conditioning-inspired workouts, is consistently innovating.

Elizabeth Ostertag • Oct 21 2024
a promotional logo for Bodybuilding.com
Fitness

Inside Bodybuilding.com’s 2025 Relaunch

Bodybuilding.com has laid out its plans for 2025 and beyond, with a revamped house line, new products, a fitness app and in-person events.

Courtney Rehfeldt • Oct 21 2024
the inside of a Gold's Gym
Fitness

Gold’s Gym Expands in Toronto

Gold's Gym is expanding in Toronto as part of a broader expanion strategy for North Amerca, with 17 gyms slated to open

Courtney Rehfeldt • Oct 21 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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