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Tech

World Gym Uses Tech To Grow Beyond Bodybuilding Roots

World Gym VP/Marketing Tom Dievart shares how the global gym chain is leveraging technology to enhance the member experience.

Courtney Rehfeldt • Jul 03 2024
Fitness

Gen Z Loves the Gym, Finds Report Spotlighting Young Fitness Consumers

The majority of Gen Z is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness.

Courtney Rehfeldt • Jul 03 2024
Wellness

GLP-1s Could Help Treat Alcohol Abuse, Study Shows

GLP-1 drugs are making headlines for their weight-loss powers, but they might also be effective in helping people kick alcohol dependency.

Magdalena Becker • Jul 03 2024
Young woman with kettlebell over head
Trainer Talks

How Ladder Fitness Coach Lauren Kanski Went From Pre-Med to Kettlebells

Lauren Kanski, a founding coach at fitness app Ladder, uses innovative techniques to shape strength training and women’s health.

Joy Keller • Jul 03 2024
Group of people in a gym setting learning about lifting weights with an Olympic bar
partnership

The Eleiko Feeling: Superior Strength Training Through Innovation & Education

Learn about Eleiko’s evolution, lifter-first design philosophy, and dedication to enhancing strength training education.

Athletech Studios • Jul 03 2024
Finance

Pickleball Boom Has Investors Circling the Growing Racket Sport

The Picklr, an indoor pickleball franchise backed by Drew Brees, raised $9 million in the latest money move in the space.

Courtney Rehfeldt • Jul 02 2024
Nutrition

Cadence Eyes Growing Hydration Market With Salt-Infused Drink

Cadence offers what it says is the first-ever ready-to-drink mineral salt-based beverage designed for hydration and peak performance.

Collin Helwig • Jul 02 2024
Fitness

Price Is the Leading Cause of Gym Membership Cancellations, Survey Finds

In a poll conducted by YouGov, cost was the most common reason people gave for canceling their gym membership.

Courtney Rehfeldt • Jul 02 2024
Wellness

Melbourne Airport Adds Full-Service Gym Amid Wellness Travel Boom

Located just outside the Melbourne Airport, Higher State offers a full gym setup with personal training, group exercise, Pilates and more.

Collin Helwig • Jul 02 2024
Wellness

WHO Sounds Alarm on Global Physical Inactivity Crisis

The World Health Organization (WHO) has new evidence supporting the importance of physical activity, as well as our collective global failure to recognize it. 

Collin Helwig • Jul 01 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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