Ekhos Helps Fitness Brands Win With a Human Approach to Digital Marketing
There are many digital marketing agencies, but Ekhos sets itself apart with a data-driven, story-centric approach to health and wellness […]
Nike Bringing Boutique Fitness Studio to Austin
The Swoosh is taking Nike Studios, its new running and training concept, to Austin, Texas, following its debut in California […]
Ikea Enters Fitness With At-Home Workout Collection
Ikea is blending at-home fitness with practical home furnishings in its first-ever move into workout equipment Ikea, best known for […]
Emerging Fitness & Wellness Franchises Find Success by Carving a Niche
Restore Hyper Wellness, MADabolic and Impulse Body Fitness are winning over consumers and franchisees by staying true to their missions […]
Lululemon Shares Hit Record High Despite Activewear Uncertainty
CEO Calvin McDonald noted a challenging macroeconomic environment ahead, even for surging activewear brands like the Canadian giant Lululemon, having […]
Tone House Hosts 2nd Annual ‘Lift Off’ With Adidas as Sponsor
Alonzo Wilson founded Tone House in 2014 to bring elements from sports conditioning to mainstream fitness Tone House, a popular […]
Sportswear Brand Castore Lands $184M Investment
Reportedly valued at over $1 billion, Castore has leaned into premium activewear and deals with global sports teams Sportswear brand […]
Top MADabolic Owner Shares Tips for Fitness Franchising Success
MADabolic’s Rookie of the Year franchisee Ryan Svoboda gives his top three lessons for prospective fitness franchise owners Ryan Svoboda, […]
Trainer Talks: Michael Piercy on Developing Your Inner Athlete
Michael Piercy and The LAB Performance & Sports Science build confidence and skills in clients far beyond physical training Michael […]
Whoop Buys AnyQuestion, Boosting AI Chat Capabilities
The Boston-based Whoop recently unveiled an AI-powered tool that uses ChatGPT tech for personalized health and fitness coaching Human performance […]
