Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

supernatural fitness vr workout
Fitness

Supernatural Launches Group-Based VR Workouts

Supernatural has introduced Supernatural Together, a new feature that allows athletes to engage in real-time group workouts.

Elizabeth Ostertag • Oct 03 2024
pickleball, franchise, courts
Fitness

The Picklr and Wingfield Partner to Bring AI Video Coaching to Pickleball Players

The Picklr, an indoor pickleball franchise, signed a multi-year agreement with Wingfield to launch an AI coaching platform.

Elizabeth Ostertag • Oct 03 2024
siete food chips on table
Wellness

PepsiCo to Aquire Siete for $1.2B, Expanding Health-Concious Food Portfolio

PepsiCo acquires Siete, a Mexican-American food brand known for its Whole30-approved, vegan and grain-free products.

Courtney Rehfeldt • Oct 03 2024
hyrox racing fitness competition
Fitness

HYROX Announces Chicago as Host of the June 2025 World Championships

Hyrox has selected Chicago as the host city for its highly anticipated 2024/25 World Championships.

Elizabeth Ostertag • Oct 03 2024
Oura Ring 4 in silver
Tech

Oura Ring 4 Features Improved Accuracy, More Comfortable Design

With the Oura Ring 4, Oura is going all-in on quality as it gears up to fight off competition from Samsung in the red-hot smart ring space. 

Josh Liberatore • Oct 03 2024
Man running on treadmill
Fitness

How to Tap Into Generation Active: The True North of Fitness Engagement

Fitness trends may ebb and flow, but Zoom Media remains a key player in connecting with "Generation Active."

Athletech Studios • Oct 02 2024
an image of Bodi/Beachbody's well-known fitness brands
Finance

The Beachbody Company Axes MLM Model, Conducts Layoffs

BODi, formerly Beachbody, is transitioning from its MLM model in favor of a streamlined affiliate program to drive profitability.

Courtney Rehfeldt • Oct 02 2024
an aerial shot of a woman receiving a robotic massage from Aescape
Wellness

Aescape Brings On-Demand Robot Massage Table to Two Four Seasons Resorts

Aescape is revolutionizing wellness at Four Seasons Hotel with its innovative approach to personalized massage and recovery

Courtney Rehfeldt • Oct 02 2024
a promo image for the F45 Challenge
Fitness

F45 and American Cancer Society Team to Battle Cancer, Raise Awareness

F45 is gearing up to raise cancer awareness and kick off a 45-day challenge that promotes healthy living and habit-building.

Courtney Rehfeldt • Oct 02 2024
Bioniq founder and CEO Vadim Fedotov
Nutrition

CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements

With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.

Josh Liberatore • Oct 02 2024
  • 1
  • …
  • 379
  • 380
  • 381
  • 382
  • 383
  • …
  • 720

From Our Partners


Echelon strength
Fitness

Echelon Explains Why Connected Strength is the Future

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

ATN Week in Review: The Soft Fitness Era Is Here

Industry News

PureGym to Open in Ireland, Citing Growing Market

Longevity

Ultimate Longevity Center Sells 200 Franchise Territories Ahead of First Openings

Videos


DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News