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young people at gym giving high fives
Fitness

EoS Fitness Introduces Class Lineup Amidst Growing Expansion

EoS Fitness launches new classes focused on strength, self-care, and glute training as part of its ongoing expansion and commitment to wellness.

Magdalena Becker • Sep 09 2024
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Industry News

Freemotion Expands into Brazil Through Grupo Multi Partnership

Freemotion Fitness, the commercial equipment division of iFIT, has announced a partnership with Grupo Multi.

Joy Keller • Sep 09 2024
Red light booth at Workout Anytime
Fitness Business

Workout Anytime Goes All-In on Premium Wellness

Workout Anytime is adding amenities including sauna, red light therapy, massage chairs and percussion guns at its 24/7 gyms nationwide.

Josh Liberatore • Sep 09 2024
Two women working out together
partnership

Three Ways Boutique Fitness Studios are Automating Operations with Custom Software

Explore how top fitness brands are using the latest automation trends to scale at pace, while minimizing human effort and error with Hapana.

Athletech Studios • Sep 09 2024
product photo of Seed Health next to Target logo
Wellness

Seed Health Expands Reach with Target Retail Partnership

Seed, a science-focused brand known for its whole-body health solutions, has partnered with Target, marking its entry into big-box retail.

Magdalena Becker • Sep 09 2024
Celebrity trainer Jaso Walsh
Nutrition

How Celebrity Trainer Jason Walsh Created Rise311 for Plant-Based Protein Innovation

Discover RISE311, designed for easy digestion with high-quality ingredients like sprouted barley protein and Stevia Reb-M.

Elizabeth Ostertag • Sep 09 2024
kendall
Fitness

Tonal Coach Kendall “Woody” Wood Shares Gym Bag Staples & Talks Mental Health

Tonal coach Kendall "Kenny" Wood shares her favorite workouts, athleisure, and more exclusively with Athletech News.

Taylor Jean Stephan • Sep 08 2024
two firefighters on stairclimbers
Fitness

Fitness Ventures to Host 9/11 Remembrance Stair Climb Challenge

In a nationwide event, Fitness Ventures locations invite members to participate in honoring the sacrifices of first responders

Joy Keller • Sep 08 2024
Inside of SWTHZ
partnership

SWTHZ Partners With Hot & Cold Expert in Science-Backed Approach to Wellness

SWTHZ, the premium-experience contrast therapy studio, is partnering with acclaimed cold and heat scientist and author Dr. Susanna Søberg.

Athletech Studios • Sep 06 2024
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Industry News

The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance, and ATN editors curated the following ...

Joy Keller • Sep 06 2024
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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