Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Applications Are Open: 2026 Power Player Awards

Nominate yourself (or someone who deserves it).

Apply Now

some of Apothékary's alcohol-free tinctures
Wellness

A Toast to Alcohol-Alternatives: Apothékary Enters Ulta Beauty

Anne Mahlum-backed Apothékary has entered Ulta, crowning the wellness brand as the beauty retailer's first alcohol alternative offering.

Courtney Rehfeldt • Nov 18 2024
The Movement Club Lindsay Arnold Bridal Program
Fitness Business

Lindsay Arnold of Dancing with the Stars Creates a New Bridal Workout

Lindsay Arnold, founder of The Movement Club and professional dancer, has created a new program tailored to brides.

Elizabeth Ostertag • Nov 18 2024
collage of brand
partnership

Preventative Care Meets Fitness: How BellSant is Bridging the Gap

BellSant's digital physical experience is equipping gyms with tools to deliver comprehensive wellness services

Athletech Studios • Nov 18 2024
an image of Jake Paul
Fitness

Why Jake Paul’s Triumph is a Victory for the Recovery Industry

Jake Paul's victory over Iron Mike Tyson was a match for the ages, but it also showcases the benefits of a recovery-heavy regimen.

Courtney Rehfeldt • Nov 18 2024
men and women workout with TRX medicine balls
partnership

TRX Functional Equipment Is a Must in the Longevity Era

Working out with TRX Training equipment does more than just make you look good; it helps you live longer, better.

Athletech Studios • Nov 16 2024
Headshot of Michael Piermarini
Fitness

Bodybar Pilates Names Michael Piermarini as Chief Operating Officer

Boutique franchise Bodybar Pilates has appointed Michael Piermarini as its new chief operating officer (COO).

Joy Keller • Nov 15 2024
a promo image for Luminescence, a health and longevity summit for women hosted by Commune
Wellness

Women’s Health & Longevity Summit Speakers Announced

Tickets are now available for Luminescence, a women's health and longevity summit featuring Dr. Casey Means and Jillian Michaels.

Courtney Rehfeldt • Nov 15 2024
woman works out on a shoulder press machine
Fitness Business

Discover Strength Eyes Growth With 30-Minute Workout Concept

Discover Strength members complete two 30-minute workouts per week, which the brand says is the ideal amount for strength training benefits.

Josh Liberatore • Nov 15 2024
an image of The Ness trampoline
Fitness

The Ness, Loved by Eva Longoria & Gwyneth Paltrow, Launches Flagship Studio

The Ness, a boutique fitness concept with trampolines and celeb fan base, is opening a flagship studio in NYC this weekend.

Courtney Rehfeldt • Nov 15 2024
a smiling group of Heallist healers and wellness practioners
Wellness

The Digital Platform Empowering Wellness Practitioners

Tech meets healing: The Heallist is changing the game for wellness and holistic healing practioners who are looking to scale their business.

Courtney Rehfeldt • Nov 15 2024
  • 1
  • …
  • 379
  • 380
  • 381
  • 382
  • 383
  • …
  • 746

From Our Partners


Perkville
Fitness Business

Perkville Launches Multilingual Loyalty and Referral Experience for Global Fitness Brands

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Wellness

Gen Z, Millennials Drive a Men’s Wellness Boom

Industry News

Exec Moves: Stipher Joins Workout Anytime

member exclusive

Hyrox Underestimated India. Now It’s Calling It a Top 3 Global Market

Videos


DISRUPT by Athletech News
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

DISRUPT by Athletech News
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News