Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key
Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
Weightlifting in Old Age Linked to Long-Term Health Benefits
A new study found that older adults who did one year of heavy weightlifting maintained their strength gains for four years.
Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
How Mindbody Capital Transforms Financing by Simplifying Growth Funding
A Mindbody survey found that 36% of fitness studios and wellness businesses say securing capital to grow is a top challenge.
Tracy Anderson Fitness Method Can’t Be Copyrighted, Judge Says
The famed Tracy Anderson fitness method isn't protected under U.S. copyright law, a California federal judge found.
Zing Coach Raises $10M for Feature-Packed AI Fitness App
Zing Coach touts technology that it says can turn a smartphone into a DEXA scanner, among other abilities.
For Fitness OG Barry’s, Inclusivity Isn’t a Buzzword, It’s a Founding Principle
LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.
When It Comes to Functional Training Equipment, Versatility Is Everything
Optimized for small groups and solo workouts, the Matrix Connexus line serves as a full solution for gyms integrating functional training.
Americans Love Yoga, Especially Women & High-Earners, CDC Finds
CDC data sheds light on the nationwide popularity of yoga as a fitness and wellness modality, with roughly 1 in 6 Americans practicing.
CEO Corner: InsideTracker’s Rony Sellam on the Future of Personalized Health
Rony Sellam has built health analytics company InsideTracker into one of the tech platforms powering the booming longevity space.
