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Crunch Fitness gym in Portland, Oregon
Finance

Crunch Franchisee Fitness Ventures LLC Acquired in Expansion Play

Meaningful Partners, an investment firm focused on middle-market and growth consumer companies, has acquired Fitness Ventures LLC.

Collin Helwig • Aug 02 2024
man performs strength training workout at MADabolic gym
partnership

The Overrated Quest for Variety in Strength Training: MADabolic’s Hot Take

The MADabolic approach to strength training is different – and more effective – than typical "keep the body guessing" routines.

Athletech Studios • Aug 02 2024
man with sharp jawline
Wellness

‘Fitness Gum’ Can Improve Jawline, But Its Not a Cure-All, Dentist Says 

Biological dentist Dr. Dominik Nischwitz shares his thoughts on the viral "facial fitness gum" trend and on jaw health in general.

Magdalena Becker • Aug 02 2024
front desk at an Equinox club
Fitness

Equinox Taps Former Macy’s Exec as New President To Drive Expansion

As president, Marc Mastronardi will head employee and membership experience, financial performance and club innovation for Equinox.

Magdalena Becker • Aug 02 2024
Woman signing into a group fitness class
partnership

How Better Member Onboarding Prevents Attrition

Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.

Athletech Studios • Aug 02 2024
Wellness

Unscripted: FitOn Health CEO Ed Buckley on GLP-1s, Fitness & Healthcare

Buckley joins Athletch News' podcast to discuss topics as diverse as corporate wellness, GLP-1s in fitness, and ethics in healthcare.

Collin Helwig • Aug 01 2024
Finance

Xponential Fitness Feels Effects of Investigation, CEO Change

Xponential Fitness is wrangling with residual effects stemming from a leadership change and regulatory inquiries. 

Courtney Rehfeldt • Aug 01 2024
partnership

Why Salt & Infrared Sauna Create the Ultimate Wellness Combo

The HaloSauna from Halotherapy Solutions is the only product on the market that integrates dry salt and infrared sauna therapy in one unit.

Athletech Studios • Aug 01 2024
man wears CrossFit hat
Fashion

CrossFit Relaunches Online Store, Eyeing ‘Modernized Ecommerce’ Under New CMO

CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.

Magdalena Becker • Aug 01 2024
Finance

Life Time Raises Revenue Guidance on Continued High Engagement

Life Time is raising its full-year revenue guidance to between $2.56 and $2.59 billion following a strong second quarter.

Courtney Rehfeldt • Aug 01 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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