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A woman using the Precor Glutebuilder machine
partnership

Precor Enhances Glute Training Solutions Through Strategic Collaboration

Precor has partnered with Glutebuilder to introduce their new plate-loaded glute training line, combining biomechanics with innovation.

Athletech Studios • Jul 29 2024
Zumba dance fitness class
Fitness

Zumba Partners With Samsung Health in Latest DTC Move

The Samsung Health collaboration will bring Zumba’s energizing dance-fitness workouts to an even wider audience.

Courtney Rehfeldt • Jul 26 2024
Fitness

Australian Olympic Team Taps PLAE as Gym Equipment Supplier

PLAE, a high-performance fitness flooring and equipment company based in the U.S., continues to make inroads in Australia.

Magdalena Becker • Jul 26 2024
Fitness

Exercise Really Can Make You Smarter, Especially Certain Forms, Study Finds

Aerobic exercise and resistance training help improve cognitive and executive functioning, according to a new meta-analysis study.

Courtney Rehfeldt • Jul 26 2024
partnership

REP Fitness Empowers Operators With Space-Saving Techniques

REP Fitness reveals innovative strategies for maximizing gym floor space without sacrificing functionality.

Athletech Studios • Jul 26 2024
Fitness

Spinergy Reimagines Group Fitness With Immersive Digital Voyages

Spinergy, a Los Angeles indoor cycling and yoga studio, features a 300-square-foot projection screen with next-level visuals and sound.

Courtney Rehfeldt • Jul 26 2024
Reviews

The Top Activewear Trends Spotted at Alo Yoga’s Invite-Only Gym

From Kendall Jenner to trainers to fitness influencers, these 11 Alo trends are what the cool kids are wearing this summer.

Taylor Jean Stephan • Jul 26 2024
Group of women in strength training class
partnership

Xponential Flexes Its Strength To Capitalize on a Healthy Trend

From BFT to Pure Barre, boutique fitness brands are creatively integrating strength training to meet consumer demand.

Athletech Studios • Jul 26 2024
Tech

Unscripted: EGYM CEO Philipp Roesch-Schlanderer on Strength Training & Healthcare

Philipp Roesch-Schlanderer, who leads fit tech giant EGYM, shares his candid thoughts on topics such as the rise of strength training.

Athletech Studios • Jul 25 2024
Wellness

Inside Othership’s Communal Approach to Sauna & Ice Bath Therapy  

Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.

Elizabeth Ostertag • Jul 25 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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