Perspire Sauna Studio Targets Colorado’s Wellness Market
Seven new sauna and red light therapy studios are in the works for the Boulder, Parker and Fort Collins areas
Sauna and red light therapy franchise Perspire Sauna Studio is gearing up to open seven studios in Colorado’s Boulder, Parker and Fort Collins area following new franchise agreements.
A family-owned investment group is behind the expansion in Boulder, with a three-unit agreement that includes Superior and Broomfield. A representative from the investment group noted that Boulder’s active community supports health-conscious lifestyles that prioritize well-being.
“That’s how we knew Perspire Sauna Studio would be such a valued addition to the area,” the representative said. “Whether people use it as a standalone pillar in their journey to improved health and wellness, or to supplement their current routine with myriad recovery and detox benefits, our studios will serve a significant purpose for all members.”
Parker will soon gain its first Perspire Sauna Studio thanks to a local couple – a firefighter and police officer – who are looking forward to providing a welcoming and rejuvenating space for the community and fellow first responders. In Fort Collins, a local entrepreneur is behind a three-unit agreement for South Fort Collins, Longmont and Loveland.
“We’re thrilled to expand our presence in Colorado and bring the transformative benefits of infrared sauna therapy to more communities,” Perspire Sauna Studio CEO Lee Braun said. “Coloradans embrace an active lifestyle where wellness is a priority, and we’re excited to partner with passionate franchisees to make a positive impact on the health and well-being of these communities.”
The infrared and red-light therapy sauna franchise recently announced hosting 1.1 million sauna sessions and welcoming 25,000 new members across its 70+ locations nationwide in 2024.