Unleashed Brands, the parent company of youth enrichment franchises like The Little Gym and Urban Air, has acquired Water Wings.
Pvolve, the boutique fitness franchise Jennifer Aniston credits for keeping her strong, is expanding to new cities in the U.S.
Club Pilates is expanding into Belgium, Luxembourg and Monaco, adding 36 studios over the next decade as its global growth accelerates.
Nucleus received funding from key players like Reddit founder Alexis Ohanian and Peter Thiel’s Founders Fund.
Luxury hotelier Equionox Hotels has tapped Stripes Beauty for an indulgent experience for women navigating perimenopause and menopause.
Strength and conditioning franchise MADabolic has teamed with GoRuck for weekly Ruck Clubs, launching this spring.
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Truemed is helping pioneer the fitness-as-healthcare movement, partnering with brands including Peloton, CorePower Yoga and Anytime Fitness.
Athletech News caught up with sportscaster Erin Andrews ahead of Super Bowl LIX to discuss eye health, wellness and fitness.
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