Equinox Hotels Puts a Luxe Spin on Perimenopause & Menopause
The luxury hotelier is collaborating with actress Naomi Watts’ pro-aging company Stripes Beauty to offer an indulgent experience for women in midlife
The Spa by Equinox Hotels has partnered with actress Naomi Watts’ pro-aging beauty and wellness brand Stripes Beauty to address the needs of women navigating perimenopause and menopause with an innovative spa treatment circuit, curated in-room offerings and signature retail products.
The latest offering introduces Pause + Renew, a 2.5-hour spa treatment that includes Stripes Beauty’s products. Guests who book the service can expect a 45-minute body-shaping therapy paired with Stripes Beauty “The Full Monty” Squalane Hydrating Vitamin C Body Oil, a 90-minute Dr. Lara Devgan dermal renewal facial and scalp massage using Stripes Beauty “The Root of It” Ectoine Densifying Scalp Serum and a 5-minute NutriDrip CoQ10 booster shot to improve energy levels and address hot flashes and mood swings. A take-home gift is also part of the experience.
“Menopause deserves attention, respect and care,” Stripes Beauty founder and chief creative officer Watts said. “This partnership is a pivotal step in our mission to take the stigma out of menopause and make science-backed solutions and luxury wellness more accessible to women navigating this life transition. Together, we’re reshaping the narrative and raising the standard for menopause-focused treatment and services.”
Watts founded the brand in 2022 after experiencing the uncomfortable midlife symptoms, which she detailed on the Stripes Beauty website. Last June, the company was acquired by L Catterton. As for Equinox Hotels, the addition enhances its expanding wellness offerings, including services tailored to sleep health.
“At The Spa by Equinox Hotels, we’re committed to providing innovative, science-backed treatments that empower our guests to feel their best at every stage of life,” said Ara Patterson, vice president of food, beverage and spa at Equinox Hotels. “Our partnership with Stripes Beauty is a reflection of that mission, addressing the beauty needs of perimenopausal and menopausal women with a program that combines advanced technology and luxury care.”
On a broader scale, 2025 could be the year when the seeds planted in the femtech and women-centered space begin to bloom. Long overlooked, the sector is already seeing prominent brands elevate the conversation around the unique needs of women 35 years old and older.
In addition to Equinox Hotels, Canyon Ranch has announced M/Power, retreats for those experiencing menopause and perimenopause. The retreats —limited to 15 guests—begin in March and include one-on-one consultations with Canyon Ranch experts, where women can address their concerns with a multidisciplinary team that includes physicians, nutritionists, exercise physiologists, licensed mental health therapists and spiritual well-being professionals. There is also a medical component, with comprehensive blood work, a women’s hormonal panel and a Dexa body scan.