Unleashed Brands Dives Into New Waters With Water Wings Deal
The youth enrichment platform plans to franchise the indoor swim school on a national scale
Unleashed Brands, the parent company of youth enrichment and physical activity centers such as Urban Air, The Little Gym, Premier Martial Arts and more, has dived into a new endeavor with the acquisition of Water Wings Swim School.
Although the terms of the deal were not disclosed, the company announced that it plans to launch a national Water Wings franchise program.
Founded in 2003, the year-round indoor swim school serves both children and adults with group and private lessons, recreational swim teams and swim camps at its locations in Nevada, California, Idaho and Texas.
“The acquisition of Water Wings represents an exciting step forward for Unleashed Brands as we expand into the swim category,” Unleashed Brands founder and CEO Michael Browning, Jr. said. “This addition aligns seamlessly with our mission by equipping kids with confidence, critical life skills and a lifelong love of learning and growth. Swimming is not only a fun activity but also an essential, lifesaving skill and we’re proud to add Water Wings to our platform of brands serving families.”
Water Wings co-founder Avi Shafshak will remain brand president under the Unleashed Brands umbrella.
“Unleashed Brands’ proven platform and commitment to growth align perfectly with our vision for Water Wings,” Shafshak said. “By leveraging Unleashed Brands’ resources, technology, and marketing systems, we’re excited to expand our reach, open more locations and positively impact even more children and families with lifesaving swim instruction.”