women work out at a Club Pilates studio
credit: Xponential Fitness
Existing master franchisee TMCP Fitness International has signed an agreement to open 36 Club Pilates studios over the next decade

Club Pilates is making its way to Belgium, Luxembourg, and Monaco following a master franchise agreement with TMCP Fitness International, with plans to open at least 36 studios over the next ten years.

The boutique fitness brand recently claimed the #1 spot in the Pilates category on Entrepreneur’s 2025 Franchise 500 list, solidifying its position in the booming Pilates market, which has seen interest skyrocket among female fitness consumers.

TMCP Fitness International, founded by Chris and Susan Fichaud, is an existing Club Pilates master franchisee in France, Ireland, Switzerland and Texas.

an image of a Club Pilates studio and members working out on reformers
Club Pilates, shown here, is Xponential’s largest brand (Credit: Xponential Fitness)

“The enthusiasm for Club Pilates has been truly remarkable, as communities across these regions continue to embrace the transformative benefits of this globally renowned fitness concept,” the Fichauds said. “This expansion is a testament to our commitment to changing lives and introducing the unparalleled benefits of Club Pilates to vibrant new markets.”

The Xponential Fitness-backed Club Pilates is one of the franchisor’s most successful brands and has been expanding internationally, signing agreements in Austria, the Netherlands, Qatar, New Zealand, Switzerland, and Mexico. 

“As Pilates continues to reach new consumers and demand keeps rising, Club Pilates is thrilled to be on the forefront of that growth,” said Bob Kaufman, president of international at Xponential Fitness. “These new territories are a natural next step for our European expansion, and we look forward to making Club Pilates the most loved Pilates brand in those markets.”

Several of Xponential’s other boutique fitness brands had a strong showing on Entrepreneur’s 2025 Franchise 500 list: Pure Barre and StretchLab both secured the top spots in the Barre and Assisted Stretching categories, respectively. Body Fit Training (BFT), Rumble Boxing and YogaSix also ranked on the esteemed list.

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