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Flex platform
partnership

Unlocking Growth: How HSA/FSA Payments Drive Revenue for Wellness Brands

Flex empowers fitness and wellness brands with seamless HSA/FSA payment solutions, turning healthcare dollars into business growth.

Athletech Studios • Feb 21 2025
Celsius and Alani Nu cans
Nutrition

Celsius Acquires Female-Focused Alani Nu for $1.65B

Celsius has acquired Alani Nu in a $1.65 billion deal that will advance its energy drink category forward.

Courtney Rehfeldt • Feb 20 2025
Mike Gray
Fitness

For Longtime Club Pilates Exec Mike Gray, Fitness Is More Than a Job

Former Club Pilates president Mike Gray opened up about his harrowing battle with COVID-19 and his miraculous recovery.

Josh Liberatore • Feb 20 2025
Will Power, EoS Fitness new mascot
Fitness

Mascot Magic? EoS Fitness Reports Early Wins With Campaign

Will Power, the fun new mascot of EoS Fitness, is driving new engagement in a marketing move rarely seen in the fitness industry.

Courtney Rehfeldt • Feb 20 2025
The Golden Gate Bridge/San Francisco, California
Wellness

Welltory Named to Deloitte’s 2024 Technology Fast 500

All-in-one wellness app Welltory has scored a spot on Deloitte's 2024 Technology Fast 500 for its impressive revenue growth.

Courtney Rehfeldt • Feb 20 2025
Technogym announces Healthness
Wellness

Technogym Pivots to Life Science With New Vision: Healthness

TechnoGym is ushering in a new era—Healthness—driven by years of data collection that will fuel prevention and prescriptive training.

Courtney Rehfeldt • Feb 20 2025
an interior shot on Mile High Run Club and members on treadmills
Finance

NYC’s Premier Running Studio Acquired by FitLab

Fitlab has acquired Mile High Run Club, a NYC-based treadmill training concept, adding it to its growing fitness and wellness portfolio.

Courtney Rehfeldt • Feb 20 2025
jane fonda supernatural
Reviews

Product of the Week: Supernatural x Jane Fonda Workout Series

Through a partnership with VR fitness platform, Supernatural, Jane Fonda is embracing the latest fitness trend—virtual reality.

Elizabeth Ostertag • Feb 20 2025
Black woman holding a bottle of GLP-1 from Pendulum
partnership

Metabolic Mastery: How Fitness Professionals Can Support Clients’ Gut Health

How can fitness professionals help clients bridge the gap between gut health, metabolism and sustainable fitness results?

Athletech Studios • Feb 20 2025
a woman checking the Cronometer app while wearing a CGM
Wellness

Cronometer Expands Health Tracking With CGM Data Integration

Nutrition and health tracking app Cronometer has added CGM data integration, which is shaping up to become a hot app feature.

Courtney Rehfeldt • Feb 19 2025
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Finance

Integrity Square Launches Public-Markets Tracker for ‘HALO’ Sector Companies

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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