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an image of Kim Kardashian
Finance

Nike & Kim Kardashian Collaborate To Launch NikeSkims

Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.

Courtney Rehfeldt • Feb 18 2025
empty gym
Fitness

Funxtion & EGYM Expand Partnership To Drive AI-Driven Gym Experiences

Digital fitness content platform, Funxtion, and corporate health innovation company, Egym, plan to drive AI-driven experiences.

Elizabeth Ostertag • Feb 18 2025
Oura Ring Running
Wellness

Oura Introduces Fertile Window Feature

Oura has introduced the Fertile Window feature to provide individuals with deeper insights into their fertility.

Elizabeth Ostertag • Feb 18 2025
Full Body MRI Preventative Health
Wellness

Prenuvo Secures $120M to Expand AI-Powered Technology & FDA-Cleared Health Assessments

Prenuvo, The full-body MRI company seeks to advance and expand preventative healthcare offerings globally.

Elizabeth Ostertag • Feb 18 2025
a WNBA branded basketball on top of various bills
Finance

WNBA Searches Surge 322%, Signals Major Market Opportunities

A new report from Redtorch finds that searches for the WNBA have surged 322% in 2024, presenting several opportunities for brands.

Courtney Rehfeldt • Feb 18 2025
SweatWorks founder Mohammed Iqbal
Fitness

ABC Fitness Hires SweatWorks’ Mohammed Iqbal, Eyes AI Innovation 

Iqbal will establish a strategic consulting arm within ABC Fitness to advise on partnerships, M&A and AI innovation.

Josh Liberatore • Feb 18 2025
a new Planet Fitness member learning about the gym from a PF employee
Fitness

Planet Fitness Celebrates Heart Health Month With Special Deal

Fitness giant Planet Fitness has released a new limited-time offer for new members during Heart Health Month.

Courtney Rehfeldt • Feb 18 2025
a person on a pickleball court holding a paddle
Fitness

Pickleball Perk: Helping Cancer Survivors Thrive

New pickleball perks? A pilot study reveals the power of pickleball for cancer survivors, such as increased physical activity and connection.

Courtney Rehfeldt • Feb 17 2025
Man in wheelchair
Equipment

Pulse Fitness Unveils Initiative To Promote Gym Inclusivity

Pulse Fitness teams up with Paralympian Ian Marsden to push for fully inclusive gym spaces, ensuring disabled athletes have equal access.

Joy Keller • Feb 17 2025
Fit influencer in front of cameria
Fitness Business

The Hidden Challenges of Viral Fitness Fame

Going viral can transform fitness businesses overnight, but gym owners and fitness professionals are discovering unique challenges

Joy Keller • Feb 17 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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