Mario & Courtney Lopez Join Pilates Addiction Flagship Opening
Backed by Anthony Geisler’s new Sequel Brands and led by industry veterans, Pilates Addiction launches its flagship studio in Los Angeles as it sets its sights on national expansion
Pilates Addiction is gearing up to open its flagship studio on West 3rd Street in Los Angeles with a star-studded, four-day launch event starting May 29.
The studio will offer free classes, live DJs, late-night glow sessions, and appearances from Mario and Courtney Lopez as it introduces its patented WundaFormer reformer and a community-focused take on the Pilates experience.
“Pilates Addiction brings a new level of energy, expertise and community to the Pilates space,” Pilates Addiction CEO Sarah Luna said. “We can’t wait to formally introduce West Hollywood to our innovative concept – becoming the new go-to workout. Every class, every event and every client interaction is designed to energize and inspire. Pilates Addiction isn’t just a workout; it’s the healthiest obsession you’ll ever have.”
Here’s the rundown on what to expect:
Grand Opening Highlights
- Community Social
- Date: Friday, May 30
- Time: 6:00 – 9:00 PM
- An open studio celebration to mark the debut of Pilates Addiction’s flagship location with an evening of connection, live music, exclusive merch and giveaways.
- Late-Night Glow Classes:
- Dates: Friday, May 30 and Saturday, May 31
- Time: Starting at 10:00 PM
- As the sun sets, keep moving with a Pilates-driven class under blacklight, set to a live DJ soundtrack built to energize. This isn’t just a late-night workout, it’s a thank-you to the community, lit up and shared together. Enjoy raffle prizes and gift giveaways.
- Celebrity Class with Mario and Courtney Lopez:
- Date: Saturday, May 31
- Time: 2:00 PM
- Mario and Courtney Lopez will join Pilates Addiction for a special class to help kick off the weekend celebration. A select group of guests will be invited to move alongside them. Enter via a “Tag a Friend” social giveaway for a chance to join.
- Ribbon Cutting Ceremony and Mixer with Mario and Courtney Lopez:
- Date: Saturday, May 31
- Time: 3:30 – 5:00 PM
- Join Pilates Addiction as it officially opens its doors with an official ribbon cutting, social mixer, live DJ, drinks, local collaborations, swag giveaways and exclusive founding member perks.
Luna, the former president of Xponential Fitness and credited with scaling brands Club Pilates and Pure Barre, told Athletech News this month that the concept was built to meet the moment and is actively exploring opportunities with qualified franchise partners in both major metros and high-growth suburban markets.
Pilates Addiction members can expect 50-minute classes and private sessions—including Ignite, Core+, Max, Mobility RX and The Private Fix—which are suitable for both Pilates beginners and seasoned pros. During the grand opening weekend, guests will experience the Ignite class, a high-intensity, results-driven session built on deep core activation and functional strength.
“Opening the first Pilates Addiction is a bold evolution of Pilates itself and a powerful step toward something bigger,” Pilates Addiction WeHo franchise owner Amy Jordan said. “Our mission is to help people feel amazing from the inside out through innovative movement that transforms not just bodies but lives. With the support of an incredible corporate team behind this vision, I’m honored to lead the way and excited to bring this experience to more communities across New York and California in 2025, with many more to follow.”
Pilates Addiction is under the Sequel Brands umbrella, a new boutique fitness and wellness franchisor led by former Xponential Fitness founder and CEO Anthony Geisler. The company’s portfolio also includes iFlex Stretch Studios, Beem Light Sauna and Body20.
Don’t miss the chance to hear from Anthony Geisler, Gary Brecka and others live at the ATN Innovation Summit this June 17-18 in New York City. To be part of the next evolution in fitness, click here to get your tickets for the can’t-miss two-day event.