How Bay Club Took Over the West Coast’s Luxury Fitness Scene
The Bay Club operates 26 sports and active lifestyle clubs across 10 campuses in California, Oregon and Washington.
Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated
Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.
Oura Hits $5B+ Valuation, Partners with Dexcom
The mingling of continous glucose monitoring and wearable tech continues, with Oura and Dexcom forging a strategic partnership.
F45 Teams Up With Rep Fitness to Add Functional Racks
F45 continues to roll out new initiatives under Tom Dowd. The latest being Functional Racks in partnership with Rep Fitness.
Holistic Health Starts with a Stellar Online Strategy
Learn how Xivic is elevating wellness brands through custom digital solutions in today’s uber-competitive holistic health industry.
Superset Launches Workspace for Fitness Professionals
NYC-based Superset has launched a new collaborative workplace for fitness industry pros that will streamline operations.
Homedics Goes Full Steam Ahead with Pop Up Steam Sauna
Homedics, the wellness gadget leader, has unveiled a low-profile indoor/outdoor steam sauna with a special deal for Costco members.
Amazon Takes on Hair Loss, Skincare and ED
Amazon One Medical has expanded its telehealth services to include skincare and erectile dysfunction services.
A Toast to Alcohol-Alternatives: Apothékary Enters Ulta Beauty
Anne Mahlum-backed Apothékary has entered Ulta, crowning the wellness brand as the beauty retailer's first alcohol alternative offering.
Lindsay Arnold of Dancing with the Stars Creates a New Bridal Workout
Lindsay Arnold, founder of The Movement Club and professional dancer, has created a new program tailored to brides.
