Mark Wahlberg Opening Municipal Gym in Vegas
Powered by EoS Fitness and the power of celebrity, the F45 investor shared some details of what’s in store for […]
Hims & Hers Reports High Success Rate in GLP-1 Program
A new white paper from Hims & Hers reveals that 87% of customers are working toward, nearing, or have already […]
The Booming Business of Hot & Cold
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence […]
Peloton Launches New Campaign to Engage Millennial Males
The connected fitness company has enlisted T.J. and J.J. Watts in a creative campaign aimed at attracting male fitness consumers […]
US Firm Invests in Mexican Fitness Brand Commando, Eyes Growth
Mexico’s boutique fitness market is heating up. Commando has already opened 11 studios while brands including Club Pilates and Pure […]
1440 Foods Acquires FitCrunch, Adding to Active Nutrition Portfolio
The protein bar brand deal—which places CEO Patrick Cornacchiulo at the helm of 1440 Foods—is part of a larger trend […]
Oura Acquires Sparta Science to Enhance B2B Offerings
The deal marks the smart ring maker’s third acquisition in two years Ōura is set to acquire software company Sparta […]
Asensei and 3DLook Team on Ultimate Engagement Tool
The partnership combines Asensei’s AI-driven movement tracking with 3DLook’s body composition data to support individuals on health and fitness journeys, […]
Empowering Fit Pros and Optimizing Facility Operations: CoverMe Fitness’s Disruptive Approach
CoverMe Fitness, now in partnership with IDEA, offers a 360-degree solution that simplifies scheduling, enhances recruitment, and empowers fitness professionals […]
Planet Fitness Shows Strong Foot Traffic Ahead of Q3 Earnings
As Planet Fitness new report from Placer.ai suggests that the gym giant’s membership price increase has had little impact on […]
