Ready, Set, Row: Rowvember Returns at Row House
The indoor rowing franchise—acquired this year by Extraordinary Brands—is giving rowers the chance to win a year of membership Row […]
Why Blood Flow Restriction (BFR) Training Might Be the Next Big Fitness Trend
Used by LeBron James and Ohio State football players, BFR training offers intriguing benefits that could help everyday gym-goers Nick […]
Crunch Fitness Expands Footprint in Milwaukee
The high-value, low-price fitness franchise has ambitious plans for 2025 and is closing out a successful year with several new […]
Can a Smart Mouthguard Transform High Impact Sports?
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Black Health Matters Brings Wellness Summit to Charlotte
The health and wellness organization is hosting a free, one-day wellness event no-cost health screenings, fitness classes, nutrition demos and […]
Select YogaSix Studios Participate in Veterans Gratitude Week
Yoga for Good: The Xponential Fitness-backed yoga franchise is hosting donation-based yoga classes at select studios YogaSix, one of several […]
New Xponential Fitness CEO Is Bullish on International Growth
CEO Mark King is on a mission to revamp the franchisee process and says Xponential will spend next year investing […]
Truemed’s Calley Means: Fitness Industry Has ‘Generational’ Health Opportunity
A former lobbyist, Means believes fitness brands can position themselves as key players in the national healthcare debate, especially under […]
ROOK’s Wearable API Enables Fitness to Show Tangible Results Tying Healthcare in with Insurance
ROOK is connecting insurance, healthcare, and fitness with its single, advanced API integration ROOK, the data integration platform for fitness […]
GymNation Investing $1.5M in Pilates, Focuses on Middle East
The Saudi Arabia fitness scene is booming, GymNation’s CEO says GymNation is gearing up for expansion in the Middle East […]
