woman in sauna

Kohler Brands Announces Partnership with Luxury Sauna Line

German luxury sauna brand Klafs joins forces with Kohler to introduce Valora and Ariso, two new high-tech saunas aimed at […]

Young man drinking water in the gym

The Hydration Factor: How Gyms Are Improving Member Experience with Water

With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience […]

Crunch Canada

Trive Doubles Down on Crunch Canada with Second Investment

The investment from the Texas-based private equity firm and 808 Capital Partners will fuel several near-term growth opportunities, including new […]

Woman Stretching man at Stretch Zone

Streamlining Recovery: How ClubReady Helps Scale Holistic Wellness Brands

ClubReady’s platform supports holistic wellness brands like Stretch Zone, enabling seamless scaling without sacrificing customer experience If you own a […]

Inside of a gym, equipment

Fitness Equipment Market to Expand by Over $8 Billion by 2030

Rising health awareness, the popularity of home fitness, and technological advancements are key drivers in the market’s projected growth over […]

glowing mushrooms

Whoop Rolls Out Controversial New Journal Feature

Whoop users can now log psychedelics Wearable tech company Whoop has unveiled a new journal feature that’s raising some eyebrows: […]

tonal campaign 2024

Tonal Releases New Campaign, Redefining Modern Fitness

The smart fitness company goes back in time with a new campaign for the holiday season Tonal has unveiled its […]

a woman and man wearing the new Katalyst Gen4 Suit

The EMS Suit Changing the Game for the ‘Fitness Disillusioned’

Katalyst is ushering in a new era in wearable fitness with its new Electro Muscle Stimulation Gen4 Suit that delivers […]

headshot of Anar Isman

CEO Corner: AgelessRx’s Anar Isman on the Future of Longevity Science

The co-founder of telemedicine platform AgelessRx, Isman believes we’re not far off from a world where people live much longer […]

a man using the new Hydrow Core Rower

Hydrow Unveils Membership-Free Rower to Hook ‘Rowing Curious’

Athletech News caught up with Hydrow founder Bruce Smith on what’s ahead for the connected rowing company amid its pivot […]