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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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A table set up outdoors with balloons representing 40.
Wellness

Modest Weight Loss in Midlife Can Slash Risk of Disease & Early Death, per Study

New research from links modest, nonpharmacological weight loss in midlife to lower long-term risks of chronic disease and early death.

Courtney Rehfeldt • May 30 2025
An image of a man.
Finance

Stack Athletics Scoops Up Vulcan in Pickleball Power Play

Stack Athletics has acquired Vulcan Pickleball, naming the VPRO Flight ball official for MLP and DUPR events.

Courtney Rehfeldt • May 30 2025
Fitness

Dove & Club Pilates Break Stereotypes With #EveryBodyPilates

Dove and Club Pilates launch free classes in five U.S. cities to challenge body stereotypes and promote inclusivity through #EveryBodyPilates

Courtney Rehfeldt • May 30 2025
indoor cycling class inside a New York City studio adorned with a Red Bull logo
Fitness

David Barton’s Gym U Partners With New Boutique Fitness Collective for NYC Gyms

House of Heroes, an NYC boutique fitness collective created by the founders of Pedal House, is already drawing interest from some big names.

Josh Liberatore • May 30 2025
Equinox
Fitness

Equinox Must Pay $600K for Hard-To-Cancel Memberships in NY

Equinox will pay $600K and offer refunds after New York's AG found it made canceling memberships difficult.

Courtney Rehfeldt • May 30 2025
college students lift weights at the Indiana University rec center
Fitness

Indiana University Taps Ecore for Fitness Center Flooring, Sees Strong Return

Ecore Athletic helped transform IU's student rec center into a more inclusive environment, driving higher engagement, the sides say.

ATN Staff • May 30 2025
a woman looking at Exerp technology on her phone
Fitness

The Future of Gym Billing: Trends Driving Smarter, Seamless Payments

A seamless, flexible payment system is key to gym retention and revenue. Discover how Exerp is helping operators eliminate billing errors and boost member satisfaction.

Athletech Studios • May 30 2025
Nutrition

AG1 Expands Beyond DTC With Nationwide Launch at Costco

Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.

Elizabeth Ostertag • May 30 2025
close-up of Dave Asprey speaking at a conference
Wellness

Dave Asprey, Essentia Launch Biohacking Mattress System

Dave Asprey and Essentia have introduced a biohacking sleep system featuring EMF protection and performance-enhancing materials.

Courtney Rehfeldt • May 30 2025
Prenuvo clinic
Wellness

Prenuvo’s Polaris Study Suggests Whole-Body MRI Could Fill Gaps Left by Current Cancer Screening Guidelines

Presented at AACR 2025, the Prenuvo study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious conditions.

Elizabeth Ostertag • May 30 2025
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Where Are They Now? Catching Up With ATN’s  2025 Power Players

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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

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Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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