Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Gym of the Future Report 2026
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
  • Power Players '26
    • The Most Innovative Fitness & Wellness Companies of 2026
    • Startups To Watch ’25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

Hear how top fitness brands grow through partnerships.

Join us live Thursday, October 29 at 2:30 PM ET.

Register Now

Bandit The Unsponsored Project
Fashion

Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes

Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.

Elizabeth Ostertag • Jul 30 2025
Freemotion Fitness
partnership

Harness the Power of Pilates with Freemotion’s Latest Addition

iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost recovery and revenue with Freemotion

Athletech Studios • Jul 30 2025
smartphones display the Numan app
Finance

Numan Adds $60M for Expansion, Women’s Health Push

Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.

Josh Liberatore • Jul 29 2025
Liquid Death Sparkling Energy drinks
Nutrition

Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026

Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.

Andrea Navarro • Jul 29 2025
two people about to head into a Planet Fitness
Finance

Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition

Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.

Josh Liberatore • Jul 29 2025
Echelon Fitness rowing machine
Fitness

Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use

Echelon tightens platform security following third-party interference, introduces new Authorized Partnership Program.

Andrea Navarro • Jul 29 2025
Hims & Hers GLP-1
Wellness

Hims & Hers Shows Personalized GLP-1 Plans Are Driving Real Results

New internal data suggests that Hims & Hers tailored weight loss model is improving outcomes and helping patients stick with their treatment.

Andrea Navarro • Jul 29 2025
an instructor leads a group fitness class
Fitness Business

MVP Effect: Certain Members Are Worth More to Gyms, Report Finds

A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.

Josh Liberatore • Jul 29 2025
Planet Fitness front
Fitness

Planet Fitness Franchisees Donate $100K for Texas Flood Relief

Led by Excel Fitness, Planet Fitness' Texas franchisees are doing their part to help with the devastating floods in Texas Hill Country.

Collin Helwig • Jul 29 2025
an image of a Peloton Bike
Fitness

Peloton Expands Resale Marketplace Nationwide After Successful Pilot

Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.

Elizabeth Ostertag • Jul 29 2025
  • 1
  • …
  • 255
  • 256
  • 257
  • 258
  • 259
  • …
  • 782

From Our Partners


Merach walking pad
Fitness

How Walking Pads Close the Gap Between Movement & Exercise

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Industry News

Mark Mastrov, 24 Hour Fitness Unveil Premium Gym Concept With DJ, Med Spa

Industry News

Exec Moves: RockSalt, IMG Academy Boost Ranks

Fashion

Burbank’s Killer Fitness Keeps Halloween on the Schedule All Year

Videos


Disrupt with Adam Shane
Fitness

Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast

Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News