Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Gym of the Future Report 2026
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
  • Power Players '26
    • The Most Innovative Fitness & Wellness Companies of 2026
    • Startups To Watch ’25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

Hear how top fitness brands grow through partnerships.

Join us live Thursday, October 29 at 2:30 PM ET.

Register Now

Kelly Starrett
Fitness

Master Knowledge: Dr. Kelly Starrett on Mobility & ‘Movement Health’

In this episode of the “Master Knowledge Series” podcast, Eric Malzone is joined by Dr. Kelly Starrett, an elite mobility coach and author.

ATN Staff • Jul 31 2025
artwork for the ATN Stack article series
Tech

The Stack: Leveraging Data To Drive Sales at Mailchimp

Mailchimp parent Intuit is making it easier to target and acquire customers, while Worldwide Golf taps Adyen for unified commerce options.

Arthur Zaczkiewicz • Jul 31 2025
Fitness

The Picklr To Open 50 Pickleball Clubs in Australia & New Zealand

The Picklr will open 50 indoor pickleball clubs across Australia and New Zealand as part of its global expansion.

Courtney Rehfeldt • Jul 31 2025
Gap Inc. Appoints Maggie Gauger as Athleta President and Chief Executive Officer
Fashion

Gap Inc. Taps Nike Veteran Maggie Gauger as Athleta CEO

Gap Inc. has appointed Nike veteran Maggie Gauger as CEO and global brand president of Athleta, replacing Chris Blakeslee.

Courtney Rehfeldt • Jul 31 2025
TD Bank's Mark Wasilefsky
Guides & Resources

TD Bank’s Mark Wasilefsky on Specialized Financing for Fitness Franchises

TD Bank's Mark Wasilefsky breaks down the ins and outs of financing for fitness franchises and gyms, including specialized options.

Arthur Zaczkiewicz • Jul 31 2025
phone shows an Xponential Fitness logo
Fitness

Xponential Fitness Taps Morrow Hill To Lead Real Estate Strategy

Xponential Fitness taps Morrow Hill to lead real estate strategy across its boutique fitness brands and prepares to report Q2 2025 earnings.

Courtney Rehfeldt • Jul 30 2025
CrossFit CMO Jenna Hauca
Fitness Business

Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca

Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.

Josh Liberatore • Jul 30 2025
woman working out with dumbbells at Orangetheory Fitness
Fitness

Dr. B Teams With Purpose Brands to Help Members Apply HSA/FSA Funds to Fitness

Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.

Courtney Rehfeldt • Jul 30 2025
Ergatta
Fitness

iFIT Deepens Ergatta Partnership With Game-Based Workouts & Tour de France Bike Content

iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.

Courtney Rehfeldt • Jul 30 2025
The exterior of a new Life Time gym in Illinois.
Tech

Life Time Launches Full Rollout of Microsoft-Powered AI Assistant

Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.

Courtney Rehfeldt • Jul 30 2025
  • 1
  • …
  • 254
  • 255
  • 256
  • 257
  • 258
  • …
  • 782

From Our Partners


Merach walking pad
Fitness

How Walking Pads Close the Gap Between Movement & Exercise

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Industry News

Mark Mastrov, 24 Hour Fitness Unveil Premium Gym Concept With DJ, Med Spa

Industry News

Exec Moves: RockSalt, IMG Academy Boost Ranks

Fashion

Burbank’s Killer Fitness Keeps Halloween on the Schedule All Year

Videos


Disrupt with Adam Shane
Fitness

Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast

Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News