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people high five after group fitness workout
Fitness

Fitness Consumers Are More Active Than Ever, New Data Shows

A new report from ABC Fitness suggests that fitness consumers are spending more time inside gyms and studios than ever before.

Josh Liberatore • Apr 01 2025
Golfers on the green.
Guides & Resources

NASM Reimagines Golf Training With New Course

NASM has launched a revamped Golf Fitness Specialization program to help trainers boost golfers’ performance and reduce injuries.

Courtney Rehfeldt • Apr 01 2025
Celsius and Alani Nu cans
Finance

Celsius Finalizes Alani Nu Acquisition

Celsius has finalized its deal to acquire Alani Nu in a $1.8B deal as energy drinks go mainstream and brands tap into the booming market.

Courtney Rehfeldt • Apr 01 2025
The interior of the new Amped Fitness in Georgia.
Fitness

Amped Fitness Powers Into Georgia With First Location in Columbus

Amped Fitness is bringing its signature club-style gym experience to Ohio, marking another milestone in the brand’s national expansion.

Courtney Rehfeldt • Apr 01 2025
An interior shot showing guests at FlowHaus.
Wellness

Loneliness Is an Epidemic – FlowHaus Is a Response

FlowHaus offers a multi-sensory sauna and cold plunge concept aimed at tackling isolation, stress and burnout—starting in Utah.

Courtney Rehfeldt • Apr 01 2025
Fabletics Khloe Kardashian
Fashion

Fabletics and Khloé Kardashian Introduce New Leggings with Curve-Enhancing Design

The Kardashian took a hands-on approach to developing the athleisure brand Fabletics' newest workout collection.

Elizabeth Ostertag • Apr 01 2025
women and men high-five after a group fitness class
partnership

Reimagining Member Engagement: Lessons From The Sales Arms on Building Brand Ambassadors

The Sales Arms execs explain how boutique fitness brands can build a culture that prioritizes turning members into long-term brand advocates.

Athletech Studios • Apr 01 2025
people pose for a picture at the 2024 VTLZR Hybrid Athlete Retreat
Fitness

This Fitness Retreat Is Unlike Anything You’ve Seen. It’s Attracting Some Big Names

The VTLZR Hybrid Athlete Retreat returns to New York’s Catskill Mountains for its second annual festival this May.

Josh Liberatore • Mar 31 2025
cryo chamber red light therapy
Wellness

Self-Care, Scaled: Degree Wellness Awards 100th Franchise

Degree Wellness, purveyors of wellness therapies, has awarded 100 franchise territories just six months after launching its network.

Courtney Rehfeldt • Mar 31 2025
A group fitness class being held outdoors.
Nutrition

The Vitamin Shoppe’s New GLP-1 Line Signals Shift in Supplements

The Vitamin Shoppe has launched a new GLP-1 support supplement line designed for users of weight-loss medications.

Courtney Rehfeldt • Mar 31 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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