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Fitness

New Study Shows 7,000 Steps a Day Is Enough for Major Health Benefits

Walking 7,000 steps a day may cut early death risk by 47%, lower dementia and more, nearly matching the 10,000-step goal.

Courtney Rehfeldt • Aug 19 2025
a new Planet Fitness member learning about the gym from a PF employee
Fitness

Planet Fitness PerksFest Offers Members Back-to-School Deals on Apple Music, HelloFresh, Headspace & More

Planet Fitness launches PerksFest with back-to-school savings on Apple Music, HelloFresh, Headspace, NOBULL and more through Aug. 29.

Courtney Rehfeldt • Aug 19 2025
Hyperice X 2 shoulder device
Wellness

Hyperice Launches 2nd-Gen Contrast Therapy Devices for Knees, Shoulders

Hyperice has debuted its X 2 Knee and Shoulder devices, the second generation of the brand's popular contrast therapy line.

Elizabeth Ostertag • Aug 19 2025
Finance

Eight Sleep Raises $100M To Develop AI Sleep Agent, Pursue FDA Approval

Eight Sleep raises $100M to develop an AI Sleep Agent pursue FDA approval and grow globally with China in focus.

Courtney Rehfeldt • Aug 19 2025
Evolt woman
partnership

Why Evolt Says Muscle is the New Metric in Fitness

Evolt is shifting the focus from weight loss to muscle mass in fitness and other related fields through new findings

Athletech Studios • Aug 19 2025
man and women run with their dog on a leash
Wellness

The Best Dog Breeds To Run With, According to New Research

A new report highlights the top dog breeds suited to running, analyzing traits including energy levels, trainability, adaptability and sociability.

Elizabeth Ostertag • Aug 18 2025
Fitness

ABC Fitness Launches AI Retention Tool After Court Blocks ‘Click-to-Cancel’ Rule

ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.

Courtney Rehfeldt • Aug 18 2025
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Fashion

The Playbook: Footwear Brands Are Listening to the Customer

Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.

Arthur Zaczkiewicz • Aug 18 2025
man taps on his Apple Watch
Tech

Why the Blood Oxygen Feature’s Return to Apple Watch Matters

Apple's move to bring SpO2 monitoring back to its newer Apple Watch models in the U.S. comes as the tech giant pushes further into health.

Elizabeth Ostertag • Aug 18 2025
headshot of Riley Cote
Wellness

Ex-NHL Player Riley Cote Adds Athlete’s Voice as Marijuana Rescheduling Talks Emerge Under Trump

As Trump mulls the drug's federal classification, Riley Cote believes cannabis should be recognized as a part of mainstream wellness.

Courtney Rehfeldt • Aug 18 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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