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An image of people climbing in Touchstone Climbing.
Fitness

Touchstone Climbing Adopts Public Benefit Status

Climbing with a conscience: Touchstone Climbing, a California-based climbing operator, has adopted a public benefits corporation status.

Courtney Rehfeldt • Apr 03 2025
Anthony Geisler
Fitness

Anthony Geisler To Give Keynote at ATN Innovation Summit, Fueling Speculation on Future Plans

Geisler's keynote at Athletech's Innovation Summit will be his first major public appearance since leaving Xponential Fitness last May.

ATN Staff • Apr 03 2025
overhead shot of The Bay Club, Fairbanks Ranch
Finance

Harbor Square Athletic Club Joins Bay Club’s Growing Portfolio

Bay Club has acquired Harbor Square Athletic Club in Washington, marking its third Pacific Northwest deal since 2023.

Courtney Rehfeldt • Apr 03 2025
A couple participating in a sound healing session.
Wellness

Banyan Tree Debuts ‘Connections,’ a Journey for Two in Four Luxe Destinations

Banyan Tree, a premium retreat sanctuary, is launching Banyan Tree Connections at four of its luxury properties.

Courtney Rehfeldt • Apr 03 2025
Willow breast pump
Finance

Willow Acquires Elvie, Uniting Two Femtech Innovators

Willow, the brand behind the first in-bra wearable breast pump, has acquired U.K.-based Elvie to create a global maternal health platform.

Courtney Rehfeldt • Apr 02 2025
Outisde Interactive founder and CEO Robin Thurston
Wellness

CEO Corner: Outside’s Robin Thurston on the Business of Getting People Moving

As the leader of Outside Interactive, Robin Thurston is on a mission to get more people moving, preferably in Mother Nature.

Josh Liberatore • Apr 02 2025
A group of men at a picnic table outside.
Finance

Mandos Lands $1M To Bring ‘No-BS’ Approach to Men’s Health

Mandos, a Kentucky-based start-up, is destigmatizing men's health issues with its low-cost and private telehealth platform.

Courtney Rehfeldt • Apr 02 2025
TRX new training program for prenatal and postnatal women. Image depicts a trainer and a woman using TRX straps.
Industry News

Training for Two: How TRX Is Changing Prenatal & Postnatal Fitness

Functional fitness and education leader TRX has unveiled a campaign and suite of fitness products for prenatal and postnatal clients.

Courtney Rehfeldt • Apr 02 2025
Fitstop opens with Hapana
partnership

Hapana’s Success with Fitstop Spans Exercise Concepts & Borders

Hapana has Fitstop well-positioned to keep serving the fitness community in inspiring ways and in more places than ever before

Athletech Studios • Apr 02 2025
Prolon 5-day program
Reviews

Product of the Week: Prolon 5-Day Program

Prolon's 5-Day program tricks your body into thinking that it’s fasting through caloric restriction, which has longevity benefits.

Elizabeth Ostertag • Apr 02 2025
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