The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Giant Ideas acquires Mayweather Boxing + Fitness and KickHouse, uniting 70+ studios under a skill-based fitness model.
Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
The latest science-backed experience from Equinox Hotels and sleep expert Dr. Matthew Walker promises next-level recovery. Here's our review.
Sweat’s Kayla Itsines partners with Corporate Traveler on a wellness guide offering tips to help business travelers stay healthy.
Nature’s Truth and Natural Vitality launch a Gen Z-focused “Take Your Vitamins” college tour with product sampling.
Sender One’s LAX deal comes as climbing gyms reach new heights, with operators nationwide investing in larger, community-focused spaces.
Buendia’s Stoik Gym features cutting-edge strength training equipment, recovery zones and communal gathering spaces.
Sunny Health & Fitness launches AI Fitness Coach 2.0, offering personalized workouts and integration with its equipment.
Levels adds FDA-cleared Dexcom Stelo, the first OTC continuous glucose monitor in the U.S., to its offerings.
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
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