The Hidden Challenges of Viral Fitness Fame
Virality can boost gym memberships, but without a plan, the momentum fades fast. Here’s how fitness pros can sustain success […]
Perspire Sauna Studio Expands Its California Roots
The infrared and red light sauna franchise is adding 13 locations to the greater San Francisco Bay area, San Diego […]
How Burn Boot Camp Supports Franchisees Between the Margins
Burn Boot Camp gives franchisees everything members need, and then some, with its variety of add-on features When you’re one […]
Inside Pvolve Franchising: A Step-By-Step Explanation of the Brand’s Growth
Pvolve executives and franchisees explain the keys to the brand’s impressive franchising success It’s getting more and more difficult to […]
Barry’s, Flex, Les Mills & Whoop Talk Brand-Building in the Digital Era
From influencer campaigns to making hardcore fitness approachable, execs from three top brands dish on their marketing strategies in 2025 […]
Retro Fitness, Orangetheory & More Rally for Heart Health
From gyms to meal kits, several brands are supporting the American Heart Association this month High-value, low-cost fitness franchise Retro […]
Ace Pickleball Club Set To Open 25–30 New Locations
The indoor pickleball franchise opened 11 new clubs in 2024 and entered this year with 125 locations in various stages […]
New Partnership Expands ‘Food Is Medicine’ Movement
Common Threads and Anahata Foundation have teamed up to support underserved communities in LA and NYC by emphasizing the power […]
Is a Fitness Franchise Right for You? Key Questions To Ask Yourself
Before taking the potentially lucrative plunge into gym or studio ownership, consider these essential personality questions The fitness industry continues […]
iFIT Helps U.S. Ski & Snowboard Stick the Landing
iFIT has U.S. Ski & Snowboard in gold medal position from a health and fitness standpoint after completing its cutting-edge […]
