Echelon Partners With AWS for Personalized, Adaptive Workouts
Echelon's new collaboration with AWS enhances its connected fitness ecosystem both for at-home members and commercial operators.
Gummies, Greens & Growth: Grove Acquires 8Greens
Eco-friendly marketplace Grove Collaborative has scooped up 8Greens, adding it to its product lineup next month.
MyFitnessPal & ABC Fitness Team To Improve Gym Success
ABC Fitness and MyFitnessPal are partnering to strengthen the gym-goer experience while giving coaches and trainers an edge.
FIT House of Brands: F45 Training’s New Multi-Brand Identity
FIT House of Brands marks a new era for F45, expanding into holistic wellness with F45, FS8, Vaura Pilates and recovery services.
Life Fitness Elevates Cardio With Symbio Installation in New York City
Life Fitness gives gyms and fitness consumers cardio machines that look good and help them feel even better
SFIA Launches 2034WARD To Boost US Sports Participation
The SFIA's new campaign, 2034Ward, aims to expand access to sports amid upcoming major global sporting events..
Life Time Brings Luxury Wellness to Brooklyn Tower
Life Time is set to open its largest athletic country club in Brooklyn next year at the Brooklyn Tower, spanning seven levels.
Flow for a Cause: YogaSix Partners With LoveYourBrain
YogaSix has partnered with LoveYourBrain for Mindful March, offering donation-based yoga classes and a 10-day meditation challenge.
Want a Stake in Plunge? Investment Opportunities Now Open
Plunge, a leader in cold water immersion and contrast therapy, has announced a community funding round ahead of a Series A later this year.
Skyfit & Pavigym Forge North American Distribution Partnership
Skyfit and Pavigym have announced an exclusive North American distribution agreement as the two head to The HFA Show with new innovations.
