Planet Fitness PerksFest Returns With Exclusive Member Deals
Planet Fitness PerksFest is back, giving members exclusive discounts on Apple Music, HelloFresh, Crocs and more.
Fireside Chat: MADabolic Founder & Chief Concept Officer Brandon Cullen on the Unspoken Truths of Franchising
In this latest “Fireside Chat” video, Brandon Cullen of MADabolic and Edward Hertzman of Athletech News pull back the curtain on franchising
ClassPass Announces Best of 2024: Top Studios, Instructors, Spas & Gyms Across the U.S.
ClassPass' annual list highlights the top studios, instructors, gyms and spas, as well as a new Hidden Gem category.
Mindbody Taps Rokt for AI-Powered Online Ad Placements
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
Muse Launches Athena, a Next-Gen Brain-Training Wearable
With the Muse S Athena, users can analyze their brain activity and oxygen levels in real-time for advanced "mental fitness" training.
Echelon Acquires FlexIt To Expand Personalized Training
Echelon Fitness has officially rebranded FlexIt as Echelon Coach, expanding its digital training and wellness offerings for members.
Prebiotic Soda Power: PepsiCo Acquires Poppi for $1.95B
PepsiCo is the latest food and beverage titan that has secured a prebiotic soda startup as consumers reach for functional beverages.
Race to the Finish: iFIT Integrates Ergatta’s Gamified Content
iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.
Planet Fitness Hits the Road With Mobile Black Card Spa
Planet Fitness is hitting the road with its mobile Black Card Spa, bringing recovery perks to select cities near major basketball arenas.
F45 Gets a Jolt With Red Bull Partnership
Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.
