How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Former athletes turned business partners expanded to 70 Anytime Fitness locations, proving teamwork and shared values fuel long-term growth.
Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Echelon has relaunched its Sunday Soul faith-based cycling series, linking fitness with spiritual grounding after the death of Charlie Kirk.
"Drinks With Benefits" will bring alcohol-free beverage brands to NYC as Gallup data shows U.S. alcohol consumption falling to historic lows.
Aescape, the New York-based robotics company offering AI-powered massages, has formed a major partnership with NFL legend Tom Brady.
The NOW Massage's Campus Collective college ambassador program enlists students to promote self-care in exchange for perks.
As consumer wellness surges and new legislation expands HSA access, Flex makes it simple for brands to accept pre-tax dollars.
Perspire Sauna Studio is nearing 100 open locations following new multi-unit franchise deals in key coastal markets.
The new HaloRed O2 delivers oxygen-enriched air and pharmaceutical-grade salt particles deep into the lungs and sinuses.
Oura has sold over two million units in the past year alone and is on track for $1 billion in revenue in 2025 as the smart ring market booms.
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