Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Temple Lifestyle Brands acquires Rise Kombucha as functional drinks surge globally, as demand grows for better-for-you beverages.
24 Hour Fitness has partnered with the International Sports Sciences Association (ISSA) to certify all its GMs as personal trainers.
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Evolv's oral GLP-1 supplement uses biomimetics to mimic the body’s natural satiety hormone and reduce appetite.
This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
Georgia-based gym brand Fitness2020 has added digital display tech from LG Electronics and strength equipment from PLAE to its facilities.
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
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